Chiba City’s Shiokaze Blue Lab Brewery introduced its new hoppy lager, Senior Moment, on Instagram as a fresh new proposal.

According to the post, this beer is a spin-off of the semi-core beer Midoriboshi. The story says it was born from a small "oops" by the president, making this more than a simple product announcement and giving a glimpse into the development background as well.

Also worth noting is the design, which appears to center on the drinkability typical of a lager while putting the hop impression front and center. In the post, it is positioned as a new face that emerged from the pursuit of a "sparkling lager," and the more familiar a drinker is with the existing Midoriboshi, the more they’ll want to compare the difference.

Shiokaze Blue Lab Brewery is based in Chiba City, and by rolling out derivative beers that originate from existing labels like this one, it is expanding the brewery’s brand world. While details on the new release are still limited, the post clearly conveys the brewery’s style of turning everyday moments into ideas.