Yoho Brewing Partners with Shimokitazawa Curry Festival for India no Aoni IPA
Yoho Brewing will serve its India no Aoni IPA at five curry restaurants during Shimokitazawa Curry Festival 2026, running from October 8 through 25. The collaboration invites visitors to explore pairings between spice-forward curry and the beer’s pronounced hop aroma and bitterness.
Hop BroIf you're going curry-hopping in Shimokitazawa, you can't miss Yona Yona Ale's “India Pale Ale Demon” collaboration.
MugiWhat? We get to tour curry shops with beer? The Shimokitazawa Curry Festival sounds deliciously dangerous!
Hop BroFrom October 8 through 25, 2026, five participating curry restaurants will serve their dishes with the flagship IPA, “India Pale Ale Demon.”
MugiFive places! But IPA means a bitter beer, right? I want to know why it works with curry!
Hop BroIPA means India Pale Ale. It uses lots of hops, creating grapefruit-like aromas and a crisp, assertive bitterness.
MugiLots of hops... so it’s like extra toppings in beer form? Will my taste buds lose to the bitterness?
Hop BroYou’ll be fine. The bitterness cuts through rich curry, while its aroma mingles with the spices—it becomes a palate-resetting partner.
MugiWow! Old Yamatei Shimokita-so, Curry no Wakusei, E-itou Curry, Kurokawa Shokudo, and Curry Shokudo Kokoro—so we can compare curries with one beer!
Hop BroThere are limited stickers at each shop, too. Collect ten stamps in the rally and you get a free “India Pale Ale Demon”. Check stock and opening hours first.
MugiSweat over curry, then toast with that hoppy aroma and bitterness—okay, we absolutely need a Shimokitazawa beer trip!
Yoho Brewing is partnering with Shimokitazawa Curry Festival 2026 to offer its flagship craft beer, India no Aoni, alongside curry dishes at five restaurants. The collaboration runs from October 8 through October 25, 2026.
Participating restaurants are Kyu Yamtei Shimokitazawa, Curry no Wakusei, E-itou Curry Shimokitazawa, Kurokawa Shokudo, and Curry Shokudo Kokoro Shimokitazawa. Each venue serves a different style of curry, giving visitors the opportunity to compare how the same IPA works with varied spice profiles and textures.
India no Aoni is an India Pale Ale known for its pronounced bitterness and vivid grapefruit-like hop aroma. Its assertive character is designed to stand up to strongly seasoned food, while the bitterness can help refresh the palate between bites. For craft beer drinkers, the pairing offers a straightforward way to examine the relationship between hop intensity and curry spice.
The five participating restaurants will also distribute limited-edition original stickers. Festival visitors who collect 10 stamps through the curry stamp rally can receive India no Aoni, while supplies last. Checking restaurant hours and the availability of stickers or prizes before visiting is recommended.
Founded in 1997, Yoho Brewing is based in Nagano Prefecture, with its main base in Miyota. The brewery has built a portfolio of distinctive beers, including Yona Yona Ale and Wednesday Cat, around its mission of bringing more variety and flavor to beer culture. Its food and event collaborations extend that approach beyond the glass.
For visitors to Shimokitazawa, the campaign offers an easy route to explore five curry stops while considering how hop aroma and bitterness interact with each dish.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroIf you're going curry-hopping in Shimokitazawa, you can't miss Yona Yona Ale's “India Pale Ale Demon” collaboration.
MugiWhat? We get to tour curry shops with beer? The Shimokitazawa Curry Festival sounds deliciously dangerous!
Hop BroFrom October 8 through 25, 2026, five participating curry restaurants will serve their dishes with the flagship IPA, “India Pale Ale Demon.”
MugiFive places! But IPA means a bitter beer, right? I want to know why it works with curry!
Hop BroIPA means India Pale Ale. It uses lots of hops, creating grapefruit-like aromas and a crisp, assertive bitterness.
MugiLots of hops... so it’s like extra toppings in beer form? Will my taste buds lose to the bitterness?
Hop BroYou’ll be fine. The bitterness cuts through rich curry, while its aroma mingles with the spices—it becomes a palate-resetting partner.
MugiWow! Old Yamatei Shimokita-so, Curry no Wakusei, E-itou Curry, Kurokawa Shokudo, and Curry Shokudo Kokoro—so we can compare curries with one beer!
Hop BroThere are limited stickers at each shop, too. Collect ten stamps in the rally and you get a free “India Pale Ale Demon”. Check stock and opening hours first.
MugiSweat over curry, then toast with that hoppy aroma and bitterness—okay, we absolutely need a Shimokitazawa beer trip!
