The brewpub BRIGHT BLUE BREWING, located in Fujimi, Fujiyoshida City, Yamanashi Prefecture, introduced its Loral Pilsner on Instagram, served in a wine-bottle-style 750 ml bottle. In the posted images, golden beer poured into a wine glass accented with flowers is shown alongside a black bottle, vividly expressing the way of drinking the shop values: to slowly savor aroma and flavor.

Loral Pilsner is a lager-style beer brewed with pure underground water from Mt. Fuji and fragrant hops. According to the official information, it also won a silver medal in the keg category of Other International-Style Lager at the International Beer Cup 2021, making it a bottle worth noting not only for its elegant appearance but also for the quality of its flavor. The design for enjoying it in a wine glass suits beer lovers who want to calmly appreciate the hop aroma and the outline of the malt.

As a brewery rooted in the land of Fujiyoshida, BRIGHT BLUE BREWING serves its house-brewed beer at its brewpub. The appeal of the shop is being able to enjoy a freshly poured glass together with the atmosphere of Fujiyoshida. Rather than hyping things up loudly, this was a post that left an impression through the look of the glass, the bottle, and the beer itself.