Hiroshima Nou Brewery to Set Up at the May 17 "Juju Meat Marche"
An Instagram flyer announces that Hiroshima Nou Brewery will be joining the "Juju Meat Marche" on May 17, highlighting HASSAKU SAIZON as a craft beer to enjoy alongside meat dishes.
Hop BroHiroshima Nou Brewery is going to have a booth at the Juju Meat Marche on May 17. In the Instagram flyer, I like how they’re putting HASSAKU SAIZON front and center as a beer meant to be enjoyed with meat dishes.
MugiWait, so it’s basically meat x beer specialized? Just seeing that is enough to make my stomach growl!
Hop BroExactly. Hiroshima Nou Brewery is a brewery in Miyoshi, Hiroshima Prefecture, and it’s also a farm. They use homegrown ingredients and hand-picked hops, and their strength is that they handle everything from growing ingredients to brewing in one integrated process.
MugiWhoa! Hand-picked hops makes it sound way more artisan all of a sudden. Are hops really something you pick by hand like that?
Hop BroHops are an important ingredient that determines aroma and bitterness. When they’re handled carefully by hand, there’s less damage, and with small-batch, hands-on brewing like Hiroshima Nou Brewery’s, the character of the ingredients comes through more clearly.
MugiI see... but what is a saison? It’s not sweater season, right?
Hop BroNot that kind. Saison is originally a Belgian style, and its appeal is a balanced aroma and crispness that make it easy to drink with food. That’s why it pairs well with a market full of meat dishes.
MugiThat’s amazing! And HASSAKU SAIZON sounds like it might have hassaku citrus in it, which makes me curious!
Hop BroAs the name suggests, it’s a beer you can enjoy with a hint of hassaku-like character. And since this is a 2025 gold medal winner, finding it at the event would be a pretty exciting treat.
MugiWhat, a gold medal?! Then it’s basically the perfect partner for meat dishes. I want to pair that sizzling meat with a crisp beer!
Hop BroExactly. If you drink it with food pairing in mind, the beer’s outline really comes into focus, so at the market it’d be fun to look for changes in flavor with each glass.
MugiAll right, I’ve decided! On May 17, I’m going all in on meat and saison!
Hop BroNice. If I go too, I’d probably start with HASSAKU SAIZON. Meat in one hand, beer in the other - that alone is already the best.
An Instagram post features a flyer that reads `5/17.SUN ジュージュー肉マルシェ`. The flyer introduces Hiroshima Nou Brewery's craft beer as something to enjoy together with meat dishes, and the beer name `HASSAKU SAIZON` can be confirmed.
Hiroshima Nou Brewery is based in Miyoshi, Hiroshima Prefecture. It continues making beer with a focus on small-batch, hands-on brewing, making use of homegrown ingredients and hand-picked hops. On its official website, it presents itself as both a brewery and a farm, showing an approach that integrates ingredient production and brewing.
One of its flagship beers, `HASSAKU SAIZON`, won a gold medal at the 2025 Japan Great Beer Awards. For a brewery that values local ingredients and how well its beers pair with food, a market gathering meat dishes is a place where it can easily communicate its strengths. On the day of the event, tasting it with food pairings in mind should make the beer's character come through even more clearly.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroHiroshima Nou Brewery is going to have a booth at the Juju Meat Marche on May 17. In the Instagram flyer, I like how they’re putting HASSAKU SAIZON front and center as a beer meant to be enjoyed with meat dishes.
MugiWait, so it’s basically meat x beer specialized? Just seeing that is enough to make my stomach growl!
Hop BroExactly. Hiroshima Nou Brewery is a brewery in Miyoshi, Hiroshima Prefecture, and it’s also a farm. They use homegrown ingredients and hand-picked hops, and their strength is that they handle everything from growing ingredients to brewing in one integrated process.
MugiWhoa! Hand-picked hops makes it sound way more artisan all of a sudden. Are hops really something you pick by hand like that?
Hop BroHops are an important ingredient that determines aroma and bitterness. When they’re handled carefully by hand, there’s less damage, and with small-batch, hands-on brewing like Hiroshima Nou Brewery’s, the character of the ingredients comes through more clearly.
MugiI see... but what is a saison? It’s not sweater season, right?
Hop BroNot that kind. Saison is originally a Belgian style, and its appeal is a balanced aroma and crispness that make it easy to drink with food. That’s why it pairs well with a market full of meat dishes.
MugiThat’s amazing! And HASSAKU SAIZON sounds like it might have hassaku citrus in it, which makes me curious!
Hop BroAs the name suggests, it’s a beer you can enjoy with a hint of hassaku-like character. And since this is a 2025 gold medal winner, finding it at the event would be a pretty exciting treat.
MugiWhat, a gold medal?! Then it’s basically the perfect partner for meat dishes. I want to pair that sizzling meat with a crisp beer!
Hop BroExactly. If you drink it with food pairing in mind, the beer’s outline really comes into focus, so at the market it’d be fun to look for changes in flavor with each glass.
MugiAll right, I’ve decided! On May 17, I’m going all in on meat and saison!
Hop BroNice. If I go too, I’d probably start with HASSAKU SAIZON. Meat in one hand, beer in the other - that alone is already the best.
