Yokohama Beer Brewery Releases New Product "Yokohama Saison" on April 1
On April 1, Yokohama Beer Brewery released its new product "Yokohama Saison." It is introduced as a beer that layers the spicy, floral aroma typical of saison with citrus and tropical notes from the hop "Krush."
Hop BroToday, I want to highlight Yokohama Beer Brewery's Yokohama Saison , which came out on April 1.
MugiWait, a release on April 1? Isn't that an April Fool's joke!
Hop BroThat's the important part: this is a real new product. It was announced on Instagram as a spring release, and it's something you can actually drink.
MugiWhoa, saison sounds classy, but what exactly is the saison style?
Hop BroSaison means "season" in French, and it originally came from Belgian farmers drinking it between summer work sessions. That's why its hallmark is a light, easy-drinking finish.
MugiOhhh! So it's not just light; it actually has background too.
Hop BroExactly, and the aroma is interesting too. Along with the spicy aroma typical of saison, the Krush hop adds citrus and tropical notes.
MugiKrush sounds powerful just from the name! Wait, isn't krush the word for crushing things?
Hop BroThat's the hop's name. It's a varietal that's been getting a lot of attention lately, and its aroma really stands out. And it looks nice too, with that pale gold color giving it a refreshing appearance.
MugiNice, it sounds like it'd give me a little break on a busy day! A spring mood from a Yokohama beer, I'm really starting to want to try it.
Yokohama Beer Brewery (Yokohama City, Kanagawa) announced on Instagram on April 1 that it was releasing the new product "Yokohama Saison." In the post, it said, "Finally released today!" and shared that it is arriving as a spring new product.
What Is Yokohama Saison
This new product is a beer based on the saison style. According to the post, saison means "season" in French, and it is said to have originated from Belgian farmers quenching their thirst between summer farm work. True to that background, it can be described as a beer designed with lightness and easy drinkability in mind.
As for its flavor, in addition to the spicy, floral aroma that is characteristic of saison, the post highlighted citrus and tropical notes brought by the much-talked-about hop "Krush." In the images as well, the pale gold color shines through the glass, strongly emphasizing a refreshing impression.
The Worldview Conveyed by the Images
In the post visuals, the text "4/1 Wed new release" appears alongside package shots of the canned product and photos of the beer being poured, creating a light, spring-new-release atmosphere. The can shows the words "YOKOHAMA BEER" and "SAISON," clearly conveying the brand name and style name in the design.
At the end of the caption, a message was also added: "A little break for today's hectic daily life." What Yokohama Beer Brewery is offering this time is not just a new product that relies on aromatic impact, but a beer that proposes the very time to take a breather in everyday life.
Product information and online shopping guidance are also said to be available from the homepage on the profile screen in the post. This is a new product worth checking out while imagining the kinds of occasions in which you might enjoy the saison proposed by the Yokohama brewery.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroToday, I want to highlight Yokohama Beer Brewery's Yokohama Saison , which came out on April 1.
MugiWait, a release on April 1? Isn't that an April Fool's joke!
Hop BroThat's the important part: this is a real new product. It was announced on Instagram as a spring release, and it's something you can actually drink.
MugiWhoa, saison sounds classy, but what exactly is the saison style?
Hop BroSaison means "season" in French, and it originally came from Belgian farmers drinking it between summer work sessions. That's why its hallmark is a light, easy-drinking finish.
MugiOhhh! So it's not just light; it actually has background too.
Hop BroExactly, and the aroma is interesting too. Along with the spicy aroma typical of saison, the Krush hop adds citrus and tropical notes.
MugiKrush sounds powerful just from the name! Wait, isn't krush the word for crushing things?
Hop BroThat's the hop's name. It's a varietal that's been getting a lot of attention lately, and its aroma really stands out. And it looks nice too, with that pale gold color giving it a refreshing appearance.
MugiNice, it sounds like it'd give me a little break on a busy day! A spring mood from a Yokohama beer, I'm really starting to want to try it.
