Yokohama Beer Begins Shipping Limited Helles-Style Can “Ein Bier”
Yokohama Beer Brewery has started shipping the limited-batch beer “Ein Bier -Helles-,” brewed by head brewer Kazuki Kato. It is a Helles style that originated in Munich, and will be sold through the official online store as well as retailers inside and outside Yokohama City.
Hop BroYokohama Beer Brewery has started shipping the limited can Ein Bier -Helles-. It's a new release in the Brewers One series, and this time it's a beer crafted by head brewer Kazuki Kato.
MugiWhoa, what's a Helles style? It already sounds a little classy just from the name, and I'm curious that it's coming out in a can too.
Hop BroHelles is a lager that originated in Munich, and its signature is a pale golden color and a crisp, refreshing drinkability. It doesn't look flashy, but it's the kind you want to drink every day.
MugiSo if you want to drink it every day, does that mean it's not too bitter? Beer sometimes gets so bitter it's like, 'who is this for!?'
Hop BroThat's the point: the IBU is 16. Instead of coming at you with strong bitterness, it brings together aromas reminiscent of bread and honey with a malty, clean flavor, all with a balance-first approach.
MugiOhhh! Then even a beer beginner like me could handle it! And with 5.0% alcohol, it sounds easy to enjoy with a meal too.
Hop BroExactly. Yokohama Beer is a local beer company in Naka Ward, Yokohama, and it values being a "hometown beer" that fits everyday dining tables. So this food-friendly design fits the brand perfectly.
MugiAnd since it's a limited Brewers One series project, it has that exciting feeling of being the brewer's "beer I want to make right now"! I love how you can feel the maker behind it.
Hop BroThe sales channels are broad too: you can buy it at the flagship restaurant UMAYA, Yokohama Beer Stand, Sogo Yokohama, and Yokohama Takashimaya, among others. It's nice that it's easy to find all around Yokohama.
MugiAnd it's shipped at room temperature, stored in a cool, dark place, and comes in an original box! Limited cans like this are the kind that make you excited the moment they arrive at home.
Hop BroRight? This is definitely a finish that makes you want to set out dinner and open it right now. Yokohama's atmosphere and Helles's gentle character make me want to enjoy them together tonight.
MugiYeah, I want to chill it and wait too! Tonight, let's have a relaxed toast with Yokohama Beer's Ein Bier.
Limited-batch Helles
On the 28th, Yokohama Beer Brewery announced the start of shipping for “Ein Bier -Helles-” as a new release in the Brewers One series. It is a beer crafted by head brewer Kazuki Kato, and its style is the Munich-origin lager known as Helles. It is characterized by a pale golden color and a clean, easy-to-drink profile.
The product page describes it as combining aromas reminiscent of bread and honey with a refined, malty flavor. Its alcohol content is 5.0%, and its IBU is 16. Rather than emphasizing strong bitterness, it is finished with balance in mind so that you can keep drinking glass after glass.
A distinctly Yokohama Beer position
Yokohama Beer is a local beer company based in Naka Ward, Yokohama. On its official website, it describes itself as "the local beer company with the longest history in Yokohama City" and aims to create a "hometown beer" enjoyed in its own community. Because the brand has long valued drinkability that suits everyday meals and a traditional character, the choice of Helles is consistent with its identity.
The Brewers One series is a limited project in which each brewer brings to life "the beer they want to explore right now." This Ein Bier can be seen as a direct expression of that idea.
Where it is sold
In an Instagram post, the listed sales locations include the flagship restaurant UMAYA, Yokohama Beer Stand, Sogo Yokohama, Yokohama Takashimaya, the Western liquor section on the first floor of the main building at Hiyoshi Tokyu Avenue, the Western liquor section at Aobadai Tokyu Food Show, O-sake no Atelier Kisso (main store), all KISSYO SELECT locations, and 2416MARKET.
For anyone who wants to enjoy Yokohama craft beer with everyday meals, this looks like an easy-to-track limited can. It is shipped at room temperature and stored in a cool, dark place, and it also comes in an original box, which makes it easy to handle.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroYokohama Beer Brewery has started shipping the limited can Ein Bier -Helles-. It's a new release in the Brewers One series, and this time it's a beer crafted by head brewer Kazuki Kato.
MugiWhoa, what's a Helles style? It already sounds a little classy just from the name, and I'm curious that it's coming out in a can too.
Hop BroHelles is a lager that originated in Munich, and its signature is a pale golden color and a crisp, refreshing drinkability. It doesn't look flashy, but it's the kind you want to drink every day.
MugiSo if you want to drink it every day, does that mean it's not too bitter? Beer sometimes gets so bitter it's like, 'who is this for!?'
Hop BroThat's the point: the IBU is 16. Instead of coming at you with strong bitterness, it brings together aromas reminiscent of bread and honey with a malty, clean flavor, all with a balance-first approach.
MugiOhhh! Then even a beer beginner like me could handle it! And with 5.0% alcohol, it sounds easy to enjoy with a meal too.
Hop BroExactly. Yokohama Beer is a local beer company in Naka Ward, Yokohama, and it values being a "hometown beer" that fits everyday dining tables. So this food-friendly design fits the brand perfectly.
MugiAnd since it's a limited Brewers One series project, it has that exciting feeling of being the brewer's "beer I want to make right now"! I love how you can feel the maker behind it.
Hop BroThe sales channels are broad too: you can buy it at the flagship restaurant UMAYA, Yokohama Beer Stand, Sogo Yokohama, and Yokohama Takashimaya, among others. It's nice that it's easy to find all around Yokohama.
MugiAnd it's shipped at room temperature, stored in a cool, dark place, and comes in an original box! Limited cans like this are the kind that make you excited the moment they arrive at home.
Hop BroRight? This is definitely a finish that makes you want to set out dinner and open it right now. Yokohama's atmosphere and Helles's gentle character make me want to enjoy them together tonight.
MugiYeah, I want to chill it and wait too! Tonight, let's have a relaxed toast with Yokohama Beer's Ein Bier.
