Matsumoto Brewery Partners with Matsumoto Yamaga FC to Release "GOLAZO SessionIPA"
Nagano-based craft brewery Matsumoto Brewery will release its collaboration beer with Matsumoto Yamaga FC, "GOLAZO SessionIPA," on July 5, 2025. Centered on the shared theme of revitalizing the local community, it is being rolled out as a "beer to cheer with" that suits both match viewing and everyday life.
Hop BroNews from Matsumoto's new release is here! Matsumoto Brewery is teaming up with Matsumoto Yamaga FC to launch "GOLAZO SessionIPA" on July 5, 2025.
MugiWhat, a collab between a soccer club and a beer? With a name like that, it sounds like a guaranteed goal!
Hop BroThe theme is "a beer to cheer with." It's designed for both match viewing and everyday drinking, and the style is Session IPA. At 5.0% ABV, it's light and easygoing, but it still has solid hop character.
MugiHuh! But what makes a Session IPA different from a regular IPA? The name already sounds super strong!
Hop BroGood question. Roughly speaking, it's an IPA that's easier to keep drinking. The alcohol is kept lower, and it's easier to enjoy citrusy aromas. This one uses Warrior hops, which bring a crisp bitterness into balance.
MugiWhat is that! Warrior sounds like a warrior! If I drink it, will I become a forward too?
Hop BroYour spirit is already ace. The specs are IBU 34 and SRM 3.3, so the bitterness is there, but the color is bright. In other words, it's "easy to drink, but still definitely an IPA."
MugiI'm still learning the numbers, but if it's bright in color and has citrus aromas, I'll definitely love it! How much is it, and where can I buy it?
Hop BroIt's a 330ml bottle for 660 yen (tax included). It goes on sale on July 5 at Matsumoto Brewery's Nakamachi and Honmachi stores, as well as participating liquor shops. Draft beer will also be tapped early at the directly operated stores from July 4, but bottles won't be sold at the stadium.
MugiA "joint effort" beer to energize the region is amazing... On match days and on casual nights out in town, Hop bro, let's go drink this together!
Hop BroIt's a deal! Let's "support by drinking" Matsumoto Yamaga FC. One drink before kickoff, another after it's over just thinking about it makes my throat want one already.
Based in Matsumoto City, Nagano Prefecture, Matsumoto Brewery announced that it will release its collaboration product with Matsumoto Yamaga FC, "GOLAZO SessionIPA," on Saturday, July 5, 2025. The announcement was made on July 2, 2025.
The aim of the collaboration is a "united effort to energize the region"
In its announcement, Matsumoto Brewery emphasized that although the two parties come from different backgrounds as a football club and a craft beer maker, both are committed to revitalizing the local community. The theme is "a beer to support Matsumoto Yamaga FC," and the brewery says it used a bright color palette and Warrior hops to create an image of fighting alongside the players.
Sales information
- Product name: GOLAZO SessionIPA
- Price: 660 yen (tax included)
- Release date: Saturday, July 5, 2025
- Bottle sales: Matsumoto Brewery's two directly operated stores (Nakamachi and Honmachi) and participating liquor retailers
- Draft beer: Early tap opening at directly operated stores from Friday, July 4
- Note: Bottles will not be sold at the stadium
According to guidance from Matsumoto Yamaga FC, the beer is a 330ml bottle, ABV 5.0%, IBU 34, SRM 3.3, with malt and hops as ingredients, and is presented as a Session IPA with citrusy aromatics (Matsumoto Yamaga FC official announcement).
Brewery background
Matsumoto Brewery operates multiple taprooms in Matsumoto City and continues to run as a brewery rooted in the local community. On its official website, it promotes a stance of "people-making, community-making" and has continued activities that connect beer with local culture and everyday life. The brewing team has experience in Japan and abroad, and the brewery also highlights its 2019 International Beer Cup Gold Medal and category champion award in American IPA.
This project, encouraging people to "support by drinking" the club, is notable as an attempt to broaden the connection between supporter culture and local craft beer. It looks set to become a new release that brings Matsumoto's character not only to the excitement of match day, but also to a casual drink in town.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroNews from Matsumoto's new release is here! Matsumoto Brewery is teaming up with Matsumoto Yamaga FC to launch "GOLAZO SessionIPA" on July 5, 2025.
MugiWhat, a collab between a soccer club and a beer? With a name like that, it sounds like a guaranteed goal!
Hop BroThe theme is "a beer to cheer with." It's designed for both match viewing and everyday drinking, and the style is Session IPA. At 5.0% ABV, it's light and easygoing, but it still has solid hop character.
MugiHuh! But what makes a Session IPA different from a regular IPA? The name already sounds super strong!
Hop BroGood question. Roughly speaking, it's an IPA that's easier to keep drinking. The alcohol is kept lower, and it's easier to enjoy citrusy aromas. This one uses Warrior hops, which bring a crisp bitterness into balance.
MugiWhat is that! Warrior sounds like a warrior! If I drink it, will I become a forward too?
Hop BroYour spirit is already ace. The specs are IBU 34 and SRM 3.3, so the bitterness is there, but the color is bright. In other words, it's "easy to drink, but still definitely an IPA."
MugiI'm still learning the numbers, but if it's bright in color and has citrus aromas, I'll definitely love it! How much is it, and where can I buy it?
Hop BroIt's a 330ml bottle for 660 yen (tax included). It goes on sale on July 5 at Matsumoto Brewery's Nakamachi and Honmachi stores, as well as participating liquor shops. Draft beer will also be tapped early at the directly operated stores from July 4, but bottles won't be sold at the stadium.
MugiA "joint effort" beer to energize the region is amazing... On match days and on casual nights out in town, Hop bro, let's go drink this together!
Hop BroIt's a deal! Let's "support by drinking" Matsumoto Yamaga FC. One drink before kickoff, another after it's over just thinking about it makes my throat want one already.
