Matsumoto Brewery to Release Yari-Hotaka Mountain Hut Exclusive Beer 2025 Starting in July
On July 7, 2025, Matsumoto Brewery (Matsumoto, Nagano Prefecture) announced the "North Alps Yari-Hotaka Area Mountain Hut Joint Project Beer 2025 Release." The "Yariho Craft Beer," sold only at mountain huts in the Yari-Hotaka mountain range, will begin rolling out sequentially at each facility from July 2025 onward.
Hop BroGreat news for mountain lovers and beer lovers alike! Matsumoto Brewery has announced the 2025 edition of "Yariho Craft Beer," and it will be released sequentially from July 2025 at mountain huts in the Yari-Hotaka area.
MugiWhat! Mountain hut only!? The kind you can't buy at a convenience store!? The rarity just shot through the roof!
Hop BroExactly, that's the best part. It's designed not as something you buy in town and carry up, but as a beer you meet only at the place you reached after climbing.
MugiHuh, nice! So what does it taste like? Big, bold stuff? Or something easy to gulp down?
Hop BroThe style is a session IPA. It's fruity with a solid hop presence, but designed to be easy to drink. The price is 1,200 yen (tax included).
MugiSession IPA sounds like a meeting! What are we sessioning on?
Hop BroNice one! Put simply, it means an IPA with bright aroma and not-too-heavy alcohol, so you can enjoy it for longer. In other words, it's balanced to be easy to drink even after a hike.
MugiThat sounds amazing! And there are different versions for each mountain hut, right? It feels like an adventure RPG!
Hop BroThere are. Three categories: Ver. Yari-Hotaka, Ver. Yari, and Ver. Hotaka. Arrival timing differs depending on the hut, like Yarigatake Sanso or Karasawa Hutte, so if you happen to find it, it's basically an event.
MugiClimb, take in the scenery, and drink craft beer you can only meet in that place... that's the whole experience as a feast. I already want to drink it right now!
Hop BroExactly. This is a beer that even builds in the "meaning of drinking it in that place." Let's make Matsumoto Brewery's Yariho Craft Beer our goal for the next mountain trip!
The 2025 edition of "Yariho Craft Beer" announced by Matsumoto Brewery is a limited project developed in collaboration with mountain huts in the Yari and Hotaka area. Its biggest distinguishing feature is that sales are restricted to mountain huts in the Northern Alps, making it a beer designed around the value of enjoying it together with the alpine scenery after a climb.
The style announced this time is a session IPA that is fruity, hop-forward, and easy to drink. The price is 1,200 yen (tax included). The release is scheduled for sequential rollout from July 2025 onward, and arrival timing will vary by facility.
The main sales locations are divided into the following three categories.
- Ver. Yari-Hotaka: Gotenjo Hutte, Hutte Nishidake, Daitenso, Jonen Hut, Yokoo Sanso, Yaridaira Hut, Chojogatake Hutte
- Ver. Yari: Yarigatake Sanso, Yarisawa Lodge, Minamidake Hut, Sesso Hutte, Hutte Oyari
- Ver. Hotaka: Nishiho Sanso, Hotakadake Sanso, Kitahotakadake Hut, Karasawa Hut, Karasawa Hutte, Tokuwa Sanso
Matsumoto Brewery, which handles the brewing, was founded in 2016. It carries out full-scale production at its brewery in Nomizo Nishi, Matsumoto City, and has been developing craft beer that makes use of local water and ingredients. As a brewery located at the foot of the Northern Alps, its collaboration with mountain huts in the alpine area, and its effort to build into the product design even the "meaning of drinking it in that place," makes this release noteworthy as an initiative by a local brewery.
Not a beer you buy in town and bring with you, but one you encounter at the destination you reached. Once again this year, the release presents a concrete form of the connection between mountaineering and craft beer.
Official information: Matsumoto Brewery (http://www.matsu-brew.com/)
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroGreat news for mountain lovers and beer lovers alike! Matsumoto Brewery has announced the 2025 edition of "Yariho Craft Beer," and it will be released sequentially from July 2025 at mountain huts in the Yari-Hotaka area.
MugiWhat! Mountain hut only!? The kind you can't buy at a convenience store!? The rarity just shot through the roof!
Hop BroExactly, that's the best part. It's designed not as something you buy in town and carry up, but as a beer you meet only at the place you reached after climbing.
MugiHuh, nice! So what does it taste like? Big, bold stuff? Or something easy to gulp down?
Hop BroThe style is a session IPA. It's fruity with a solid hop presence, but designed to be easy to drink. The price is 1,200 yen (tax included).
MugiSession IPA sounds like a meeting! What are we sessioning on?
Hop BroNice one! Put simply, it means an IPA with bright aroma and not-too-heavy alcohol, so you can enjoy it for longer. In other words, it's balanced to be easy to drink even after a hike.
MugiThat sounds amazing! And there are different versions for each mountain hut, right? It feels like an adventure RPG!
Hop BroThere are. Three categories: Ver. Yari-Hotaka, Ver. Yari, and Ver. Hotaka. Arrival timing differs depending on the hut, like Yarigatake Sanso or Karasawa Hutte, so if you happen to find it, it's basically an event.
MugiClimb, take in the scenery, and drink craft beer you can only meet in that place... that's the whole experience as a feast. I already want to drink it right now!
Hop BroExactly. This is a beer that even builds in the "meaning of drinking it in that place." Let's make Matsumoto Brewery's Yariho Craft Beer our goal for the next mountain trip!
