Matsumoto Brewery to Hold Its 5th Brewery Festival on May 10, with Limited-Edition Beer and Carnival Games
Matsumoto Brewery will hold its 5th Brewery Festival on Sunday, May 10, 2026, at the Nozomi Brewery in Matsumoto City. In addition to a limited-edition beer brewed especially for the occasion, the event will feature food booths, festival games, and brewery tours, making it enjoyable for families as well.
Hop BroMatsumoto Brewery is holding its 5th Brewery Festival on May 10, 2026. The venue is Nozomi Brewery in Matsumoto City, and it's shaping up to be an all-day event.
MugiWait, a festival at a brewery!? And it's an all-day event? It already sounds fun before you even drink anything!
Hop BroExactly. It runs from 11:00 to 17:00. The main attraction is the limited-edition beer brewed especially for that day, and beer tickets are also being sold in advance at the directly operated Ekimae, Nakamachi, and Honmachi taprooms.
MugiWhoa! But do the beer prices change depending on the size? Saying S, M, and L makes it sound like clothing sizes, which somehow makes it feel even more familiar!
Hop BroOn the day, it's S 300 ml for 700 yen, M 420 ml for 1,000 yen, and L 700 ml for 1,500 yen. It's the kind of setup where you decide whether you're just having a quick taste or really savoring the limited beer.
MugiWhat a lineup! And I'm curious about the food too, but if sanzokuyaki and pizza are both there, that alone sounds like a winner!
Hop BroThe food booths are strong. There'll be takoyaki, Shinshu premium beef burgers, crepes, wagyu yakiniku, horumon yakisoba, and even Matsubu Pizza, so both drinkers and eaters will be busy.
MugiWait, there's stuff for kids too!? It's a beer event, but there's even a festival game corner? That means the whole family can go!
Hop BroThat's what makes it feel so much like Matsumoto Brewery. There's also a big rock-paper-scissors tournament, and you can even tour the brewery, so it's not just about drinking - you get to enjoy the whole atmosphere.
MugiSo on the tour, you can actually see how that beer gets made? Now I'm suddenly really curious about the work of a brewer!
Hop BroYep, it's 1,000 yen per person and comes with a souvenir beer. There are three sessions, with about 25 people per session, so it's a nice small-group chance to see the brewing floor up close.
MugiThat's great. And with a philosophy like bringing energy to the town, it feels like more than just an event - it really has that local-heart vibe.
Hop BroExactly. It feels like a truly Matsumoto-style day, and with limited-edition beer, food, and festival games all there, I'd want to close up shop and go myself.
MugiThen it's settled! I want to raise a toast with a limited-edition beer in hand and get into festival mode with you, Hop!
Matsumoto Brewery will hold its 5th Brewery Festival on Sunday, May 10, 2026. The venue is Nozomi Brewery in Matsumoto City, and the event will run from 11:00 to 17:00. In the announcement, the brewery says the event is meant to be enjoyed throughout the day, with thanks to its regular drinkers as well as a welcome to people trying Matsumoto Brewery for the first time.
The main highlight this time is a limited-edition beer brewed especially for this day. Beer tickets are being sold in advance at the brewery's directly operated taprooms: Ekimae, Nakamachi, and Honmachi. On the day, drinks will be available at S (300 ml) for 700 yen, M (420 ml) for 1,000 yen, and L (700 ml) for 1,500 yen.
Food booths are expected to include takoyaki, sanzokuyaki, Shinshu premium beef burgers, crepes and sweets, wagyu yakiniku, horumon yakisoba, and Matsubu Pizza. In addition, there will be a festival game corner for children and a big rock-paper-scissors tournament after 3:30 p.m.
Brewery tours will cost 1,000 yen per person and include a souvenir beer. Participation will be limited to small groups on a first-come, first-served basis after the venue opens, with three sessions in total and about 25 people per session. The tours are positioned as a chance to see the everyday brewing workspace with a brewer as a guide.
Matsumoto Brewery is a craft brewery based in Matsumoto City, Nagano Prefecture. On its official website, it promotes the philosophy of "bringing energy and happiness to you, to the town, and to ourselves with delicious beer", and continues making beer while valuing its connection with the local community. The city has several directly operated taprooms, and this brewery festival also seems likely to be received as a very "Matsumoto" kind of day, extending that spirit further.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroMatsumoto Brewery is holding its 5th Brewery Festival on May 10, 2026. The venue is Nozomi Brewery in Matsumoto City, and it's shaping up to be an all-day event.
MugiWait, a festival at a brewery!? And it's an all-day event? It already sounds fun before you even drink anything!
Hop BroExactly. It runs from 11:00 to 17:00. The main attraction is the limited-edition beer brewed especially for that day, and beer tickets are also being sold in advance at the directly operated Ekimae, Nakamachi, and Honmachi taprooms.
MugiWhoa! But do the beer prices change depending on the size? Saying S, M, and L makes it sound like clothing sizes, which somehow makes it feel even more familiar!
Hop BroOn the day, it's S 300 ml for 700 yen, M 420 ml for 1,000 yen, and L 700 ml for 1,500 yen. It's the kind of setup where you decide whether you're just having a quick taste or really savoring the limited beer.
MugiWhat a lineup! And I'm curious about the food too, but if sanzokuyaki and pizza are both there, that alone sounds like a winner!
Hop BroThe food booths are strong. There'll be takoyaki, Shinshu premium beef burgers, crepes, wagyu yakiniku, horumon yakisoba, and even Matsubu Pizza, so both drinkers and eaters will be busy.
MugiWait, there's stuff for kids too!? It's a beer event, but there's even a festival game corner? That means the whole family can go!
Hop BroThat's what makes it feel so much like Matsumoto Brewery. There's also a big rock-paper-scissors tournament, and you can even tour the brewery, so it's not just about drinking - you get to enjoy the whole atmosphere.
MugiSo on the tour, you can actually see how that beer gets made? Now I'm suddenly really curious about the work of a brewer!
Hop BroYep, it's 1,000 yen per person and comes with a souvenir beer. There are three sessions, with about 25 people per session, so it's a nice small-group chance to see the brewing floor up close.
MugiThat's great. And with a philosophy like bringing energy to the town, it feels like more than just an event - it really has that local-heart vibe.
Hop BroExactly. It feels like a truly Matsumoto-style day, and with limited-edition beer, food, and festival games all there, I'd want to close up shop and go myself.
MugiThen it's settled! I want to raise a toast with a limited-edition beer in hand and get into festival mode with you, Hop!
