Paradise Beer Factory Starts Reservations for February's Enjoyment Tour
At 4:29 p.m. on January 19, Paradise Beer Factory (Ibaraki) announced on Instagram that reservations had opened for the February edition of its "Kashipara Enjoyment Tour." The two-hour tour covers both the farm and the beer factory, and after the January sessions filled up early, the February run will be expanded to three dates.
Hop BroToday’s topic is Paradise Beer Factory in Ibaraki! Reservations for February's "Kashipara Enjoyment Tour" opened on Instagram at 4:29 p.m. on January 19.
MugiWhoa! Just the name “Enjoyment Tour” already sounds fun! What’s it about?
Hop BroIt’s designed as a two-hour tour of the farm and the beer factory. There are three sessions on February 8, 15, and 21, from 10:00 a.m. to 12:00 p.m., meeting at Paradise Beer Factory, and the participation fee is 2,000 yen. And you get a voucher for the same amount!
MugiWhat! So it’s basically “come see it and do some shopping while you’re here”!? Isn’t that a great deal?
Hop BroAnd it’s only four people per day, so it’s a small-group tour. Since the representative guides you around, you can hear about the thinking behind the operation too. January’s sessions filled up early, and February will probably fill up fast too.
MugiHmm! But did the article mention any beer names or styles? Like IPA or stout!
Hop BroThis time it’s more of a brewery event feature than a spotlight on a specific beer name or style. The big draw is that you can experience how everything connects on site, from ingredient production to fermentation and sales.
MugiFrom ingredients all the way to sales!? That’s huge! What’s that technical-sounding term you mentioned earlier again?
Hop BroThat’s the “sixth industry” model. It’s a system that integrates primary industry agriculture, secondary manufacturing, and tertiary sales. Kashima Paradise doesn’t just do craft beer, either - it also makes gelato, miso, and soy sauce.
MugiWait, there might even be a wheat-stomping experience!? Learn, laugh, and drink? That’s the best! Hop, after reading this I already want to head there and have a pint!
According to the Instagram post published by Paradise Beer Factory (relevant post), the February "Kashipara Enjoyment Tour" will be held on three dates: February 8, 15, and 21. The time is 10:00 a.m. to 12:00 p.m., the meeting point is Paradise Beer Factory, and participation costs 2,000 yen; participants also receive a purchase voucher worth the same amount for the merchandise area. The tour is limited to 4 participants per day, and applications are accepted through the form linked in the profile.
What stands out in this announcement is that it is designed not as a simple brewery tour, but as an experience of the entire production process in Kashima. In the post, they note that visitors can tour the farm and the beer factory together, and that the February sessions may also include a wheat-stomping experience. The tour is said to be led on site by the company representative, offering a way to understand the philosophy and efforts behind the operation in just two hours.
As background, the official website (paradisebeer.jp) says Kashima Paradise is based in Kashima City, Ibaraki Prefecture, and promotes a "sixth-industry" model that integrates natural farming with manufacturing and sales. In addition to craft beer, it also produces gelato, miso, and soy sauce, and this tour seems likely to offer a chance to connect that bigger picture on location.
The January slots were announced to have filled early, so the February sessions may also move quickly. For readers who want to follow the process from ingredients production through fermentation and sales, not just a brewery tour, this looks like a valuable on-site event.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroToday’s topic is Paradise Beer Factory in Ibaraki! Reservations for February's "Kashipara Enjoyment Tour" opened on Instagram at 4:29 p.m. on January 19.
MugiWhoa! Just the name “Enjoyment Tour” already sounds fun! What’s it about?
Hop BroIt’s designed as a two-hour tour of the farm and the beer factory. There are three sessions on February 8, 15, and 21, from 10:00 a.m. to 12:00 p.m., meeting at Paradise Beer Factory, and the participation fee is 2,000 yen. And you get a voucher for the same amount!
MugiWhat! So it’s basically “come see it and do some shopping while you’re here”!? Isn’t that a great deal?
Hop BroAnd it’s only four people per day, so it’s a small-group tour. Since the representative guides you around, you can hear about the thinking behind the operation too. January’s sessions filled up early, and February will probably fill up fast too.
MugiHmm! But did the article mention any beer names or styles? Like IPA or stout!
Hop BroThis time it’s more of a brewery event feature than a spotlight on a specific beer name or style. The big draw is that you can experience how everything connects on site, from ingredient production to fermentation and sales.
MugiFrom ingredients all the way to sales!? That’s huge! What’s that technical-sounding term you mentioned earlier again?
Hop BroThat’s the “sixth industry” model. It’s a system that integrates primary industry agriculture, secondary manufacturing, and tertiary sales. Kashima Paradise doesn’t just do craft beer, either - it also makes gelato, miso, and soy sauce.
MugiWait, there might even be a wheat-stomping experience!? Learn, laugh, and drink? That’s the best! Hop, after reading this I already want to head there and have a pint!
