Chiitoko Shouten, a beer pub known for its combination of dagashi snacks, craft beer, and coffee, has tapped South Shinshu Beer’s Oktoberfest in Shimosuwa, Nagano. The shop announced opening hours of 10:00 to 22:00 on Monday, September 7.

The newly tapped beer is a Märzen brewed by South Shinshu Beer. Fermented with the brewery’s house ale yeast, it emphasizes rich, toasty malt and gentle sweetness, while hop bitterness and aroma remain restrained. At 6.0% ABV, it is designed for relaxed drinking, and the shop recommends enjoying it in a larger serving.

The day’s draft lineup features four beers. Yokohama Bay Brewing’s Bay Pilsner is a 5.0% Bohemian Pilsner from Totsuka, Kanagawa. Field Ales’ Nice Pace is a 5.5% pale ale from Shinano, Nagano. The selection is rounded out by Shiga Kogen Beer’s Indian Summer Saison, a 7.0% Belgian IPA from Yamanouchi, Nagano.

True to its name, Chiitoko Shouten pairs beer with coffee and dagashi, as well as house-baked treats. The food selection includes sausage rolls, banana bread, scones, brownies, and several kinds of cookies. The shop also provides a nursing and diaper-changing room and allows strollers inside, depending on the level of crowding.

Payment is made in advance by cash or PayPay. For beer fans exploring Shimosuwa, the malt-forward Oktoberfest makes a fitting stop alongside the shop’s relaxed, family-friendly atmosphere.