Fujiyama Hunters Beer posted a message on Instagram thanking the people who took part in its "Saturday was 🌾 rice planting and 🦌 game BBQ 🍖" event. Though brief, the message made it clear that the day’s activities combined rice planting with a game BBQ.

The brewery is a craft beer maker in the Yuno district of Fujinomiya City, Shizuoka Prefecture, founded by a farmer and a hunter. According to its official website, it uses spring water from the foot of Mount Fuji for brewing, and also grows ingredients such as barley, hops, and rice in-house, making beers that reflect the blessings of the local land. Its taproom also serves dishes made with seasonal game and local vegetables alongside its craft beer.

This post shows that the brewery’s worldview carries straight through to its events. The structure of the gathering, which let participants experience local farming through rice planting and taste satoyama ingredients through the game BBQ, shared as an experience the production and hunting activities behind the beer. What makes the brewery distinctive is that it offers not only drinking, but also enjoyment of the full flow from making to eating.

For a brewery that continues to make beer tied to Fujinomiya's natural environment, events like this are more than simple social gatherings; they are also occasions to feel a real connection with the land. The post conveys not only gratitude to participants, but also a careful effort to communicate a craft beer culture rooted in the local community.