HORSEHEAD LABS to Release New Framboise and White Peach Beer on April 22
HORSEHEAD LABS in Kambara, Shimizu Ward, Shizuoka City, posted a preview of its new beer release on Instagram. The beer is built around framboise and uses twice as much white peach as a previous release, and it was reportedly very well received at a pre-release event. The launch is set for April 22.
Hop BroHORSEHEAD LABS in Kambara, Shimizu Ward, Shizuoka City posted a preview of a new release on Instagram. "That cat" is coming back again this year, which is a pretty intriguing tease.
MugiWait, what is "that cat"? It's already cute, and somehow it has idol energy even though it's beer!
Hop BroWhat's inside is pretty daring too: it's a new beer centered on framboise with white peach layered on top. And the white peach is double the amount used in a previous release, so they're really pushing the fruit character.
MugiTwice as much is a lot, but what does it mean to "layer on the fruit character"? Is it like juice, or more of a tart, thrilling kind of feel?
Hop BroThe image is something like framboise's sweet-tartness combined with the soft aroma and fullness of white peach. It's easy to imagine a beer with a quick aroma lift that spreads gently the moment it hits your mouth.
MugiWow, hearing that makes me curious about the full mouthfeel too! It already sounds delicious before even tasting it!
Hop BroAnd apparently it was extremely well received at the pre-release event. If it was getting that kind of reaction before it was finished, the flavor direction must really be hitting the mark.
MugiIf it was that well received in advance, the hype is going through the roof! It feels like people will line up for it before it's even released!
Hop BroThe release date is April 22. The B2B e-commerce site goes live at 4:00 a.m., and the consumer e-commerce site opens at 8:10 p.m., so anyone buying it should make sure not to mix up the times.
MugiA split between 4 a.m. and 8 p.m. is such a time-staggered attack! But it sounds like it will be worth the wait, and it could turn into a real scramble.
Hop BroHORSEHEAD LABS brews at its first factory in Kambara-juku, so limited releases with this kind of playfulness suit them perfectly. Fans of the standard Kambara Ale and Kambara Hazy won't want to miss this one.
MugiYeah, it feels like even the core lineup fans should pay attention! The combination of framboise and white peach is definitely one you'd want to toast with, so I already want to go drink it together!
Based in Kambara, Shimizu Ward, Shizuoka City, HORSEHEAD LABS, which produces and sells alcoholic beverages, soft drinks, and goods, announced its new release on Instagram. In the post, the company teased that "that cat is coming back again this year," and revealed that, in addition to framboise as the core flavor, it has added twice as much white peach as in a previous release.
What stands out in this announcement is how specifically it describes the ingredient combination. The structure, layering the sweet-and-tart character of framboise with the fruitiness of white peach, makes it easy to imagine the aroma and the drink's fuller mouthfeel. The company says it received "extremely good" feedback at a pre-release event, showing that the beer had already drawn a strong reaction before completion.
The release date is Wednesday, April 22. The company plans to open its B2B e-commerce site at 4:00 a.m. and its consumer e-commerce site at 8:10 p.m. HORSEHEAD LABS brews at its first factory in Kambara-juku, and on its website it describes itself as an "experimental group" that creates products inspired by Shizuoka's water and local climate. Known for its standard Kambara Ale and Kambara Hazy, the company seems set to make this limited fruit beer a showcase for both its playful spirit and technical skill.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroHORSEHEAD LABS in Kambara, Shimizu Ward, Shizuoka City posted a preview of a new release on Instagram. "That cat" is coming back again this year, which is a pretty intriguing tease.
MugiWait, what is "that cat"? It's already cute, and somehow it has idol energy even though it's beer!
Hop BroWhat's inside is pretty daring too: it's a new beer centered on framboise with white peach layered on top. And the white peach is double the amount used in a previous release, so they're really pushing the fruit character.
MugiTwice as much is a lot, but what does it mean to "layer on the fruit character"? Is it like juice, or more of a tart, thrilling kind of feel?
Hop BroThe image is something like framboise's sweet-tartness combined with the soft aroma and fullness of white peach. It's easy to imagine a beer with a quick aroma lift that spreads gently the moment it hits your mouth.
MugiWow, hearing that makes me curious about the full mouthfeel too! It already sounds delicious before even tasting it!
Hop BroAnd apparently it was extremely well received at the pre-release event. If it was getting that kind of reaction before it was finished, the flavor direction must really be hitting the mark.
MugiIf it was that well received in advance, the hype is going through the roof! It feels like people will line up for it before it's even released!
Hop BroThe release date is April 22. The B2B e-commerce site goes live at 4:00 a.m., and the consumer e-commerce site opens at 8:10 p.m., so anyone buying it should make sure not to mix up the times.
MugiA split between 4 a.m. and 8 p.m. is such a time-staggered attack! But it sounds like it will be worth the wait, and it could turn into a real scramble.
Hop BroHORSEHEAD LABS brews at its first factory in Kambara-juku, so limited releases with this kind of playfulness suit them perfectly. Fans of the standard Kambara Ale and Kambara Hazy won't want to miss this one.
MugiYeah, it feels like even the core lineup fans should pay attention! The combination of framboise and white peach is definitely one you'd want to toast with, so I already want to go drink it together!
