Minami Alps Beer is a brewery based in Minami-Alps City, Yamanashi Prefecture. On its official website, it has a dedicated page for "Bia-Shan" and continues to promote the brand prominently.

In this Instagram post, the brewery reported that it had delivered Bia-Shan to Roadside Station Fujikawa, saying, "Today we delivered to Roadside Station Fujikawa." Within the post, ingredient names such as "Yamanashi grapes and peaches," "La France pears and Kyoho plums from Fujikawa Town," and "cypress from Hirabayashi in Fujikawa Town" were listed, suggesting a lineup that evokes the aromas of fruit and wood.

A structure that prominently features regional names and ingredient names can be seen as a way of reflecting local character in the product itself. A roadside station is a fitting place for travelers looking to pick up a bottle with regional flair along the way, and it makes it easier to see how the brewery connects local ingredients and produce to its beer. It will be worth watching Minami Alps Beer’s next delivery destination and any new combinations for Bia-Shan.