Minami Alps Beer, based in Minami-Alps City, Yamanashi Prefecture, shared on Instagram that it had made a delivery to Roadside Station Fujikawa. The post, which began with "Today we delivered to Roadside Station Fujikawa...", showed that it had delivered "Beer Shan", hinoki cypress from Hirabayashi, Fujikawa Town, yuzu from Fujikawa Town, Yamanashi grapes, and Setouchi lemon. The post also included the hashtag "Father's Day gift", suggesting that the message was aimed at gift-giving suggestions.

Minami Alps Beer is a brewery based in Minami-Alps City, Yamanashi Prefecture. From this post, you can see a product lineup that highlights regional names and ingredients. In addition to ingredient names evoking Fujikawa Town and Yamanashi Prefecture, it also includes a familiar flavor like lemon, making for a lineup that is easy to pick up in the shop.

Roadside Station Fujikawa, the delivery destination, is a retail spot visited not only by local shoppers but also by people stopping by while sightseeing or driving. When products are placed in such a location, opportunities to encounter Minami Alps Beer labels expand. With seasonal gift demand also rising, if you spot them in stores, paying attention to the label and ingredient combinations may help convey the brewery's character even more clearly.