Himeji Hatoya Beer Gran Festa store launches limited-time "Grape ALE" bottles
Himeji Hatoya Beer's Gran Festa store announced in an Instagram post at 1:41 p.m. on March 9, 2026 that it has begun selling bottles of its "Grape ALE," which had previously been offered mainly on tap. The brewery is presenting it as a seasonal release that lets people enjoy its grape-derived aroma and acidity at home as well.
Hop BroNews just dropped: Himeji Hatoya Beer's Gran Festa store has started selling its seasonal "Grape ALE" in bottles too! It used to be mostly tap-only.
MugiWhoa! I thought that Grape ALE was the kind of beer you could only drink at the shop! Being able to have it at home is amazing!
Hop BroExactly. It was announced in an Instagram post at 1:41 p.m. on March 9, 2026, and its big selling points are the grape aroma and acidity. The style is a fruity seasonal ale.
MugiWait, when you say "ale," it suddenly feels like a beer knowledge test is starting...! What's the difference from lager?
Hop BroGood question. Ale is top-fermented, which makes the aromas stand out more easily. That makes it a great match for bringing out grape aroma and acidity like this one does.
MugiOhhh! So basically it's "aroma hits first, acidity finishes clean"? My urge to drink it is accelerating fast!
Hop BroThe sales location is Himeji Hatoya Beer Gran Festa store in Grand Festa 2nd Avenue, the underground shopping area at JR Himeji Station, 188-1 Ekimaecho, Himeji City. Business hours are 10:00 a.m. to 8:00 p.m., with last order at 7:30 p.m., so it's easy to stop by.
MugiThat timing in the station basement is a lifesaver! I can already see myself getting pulled in after work! Since it's limited-time, should I hurry?
Hop BroYou should move while there’s still stock. Himeji Hatoya Beer comes from Hatoya, a kamaboko maker founded in 1946, and because they know food so well, they’re good at designing beers that pair with everyday meals.
MugiThat's perfect for dinner then - a full "delicious moment"! Tonight I want to go all in with Grape ALE, whether I'm drinking it out or at home!
The latest post from Himeji Hatoya Beer Gran Festa store announced that bottle sales have begun for "Grape ALE," which had previously been available only on tap. The post highlights the beer's grape aroma and acidity, and emphasizes that it can be enjoyed not only at the store but also at home. The product is available for a limited time, so it would be wise to check it out while stocks last.
The sales location introduced in the post is Himeji Hatoya Beer Gran Festa store (188-1 Ekimaecho, Himeji City), located in Grand Festa 2nd Avenue in the underground shopping arcade beneath JR Himeji Station. Business hours are listed as 10:00 a.m. to 8:00 p.m. (last order 7:30 p.m.), making it easy to stop by during the day.
Himeji Hatoya Beer is a craft beer brand operated by Hatoya Co., a kamaboko maker based in Himeji City, Hyogo Prefecture. Its official website promotes "delicious moments" and shows a commitment to creating an "everyday beer" that fits seamlessly into daily meals. One of the brand's defining features is that it brings the food expertise accumulated since the company's founding in 1946 into beer brewing as well.
The brewery is located next to Hatoya's headquarters, and Hatoya Main Store (5-6 Hojoguchi, Himeji City) offers bottle sales as well as takeaway draft beer and growler fill-ups by weight. With the seasonal "Grape ALE" joining the core lineup, this release expands the choices available to local drinkers in Himeji for both drinking out and drinking at home.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroNews just dropped: Himeji Hatoya Beer's Gran Festa store has started selling its seasonal "Grape ALE" in bottles too! It used to be mostly tap-only.
MugiWhoa! I thought that Grape ALE was the kind of beer you could only drink at the shop! Being able to have it at home is amazing!
Hop BroExactly. It was announced in an Instagram post at 1:41 p.m. on March 9, 2026, and its big selling points are the grape aroma and acidity. The style is a fruity seasonal ale.
MugiWait, when you say "ale," it suddenly feels like a beer knowledge test is starting...! What's the difference from lager?
Hop BroGood question. Ale is top-fermented, which makes the aromas stand out more easily. That makes it a great match for bringing out grape aroma and acidity like this one does.
MugiOhhh! So basically it's "aroma hits first, acidity finishes clean"? My urge to drink it is accelerating fast!
Hop BroThe sales location is Himeji Hatoya Beer Gran Festa store in Grand Festa 2nd Avenue, the underground shopping area at JR Himeji Station, 188-1 Ekimaecho, Himeji City. Business hours are 10:00 a.m. to 8:00 p.m., with last order at 7:30 p.m., so it's easy to stop by.
MugiThat timing in the station basement is a lifesaver! I can already see myself getting pulled in after work! Since it's limited-time, should I hurry?
Hop BroYou should move while there’s still stock. Himeji Hatoya Beer comes from Hatoya, a kamaboko maker founded in 1946, and because they know food so well, they’re good at designing beers that pair with everyday meals.
MugiThat's perfect for dinner then - a full "delicious moment"! Tonight I want to go all in with Grape ALE, whether I'm drinking it out or at home!
