Himeji Hatoya Beer Grand Festa Shop Announces Takeout of Shiro Neko Rice Ale
The Grand Festa shop of Himeji Hatoya Beer announced that it will begin offering takeout of its Shiro Neko Rice Ale. The shop introduced the newly added Shiro Neko Rice Ale in-store and said takeout sales will start on April 6. The announcement also anticipates weekend cherry-blossom viewing demand.
Hop BroAt Himeji Hatoya Beer’s Grand Festa shop, notice went out that takeout starts on April 6. The new Shiro Neko Rice Ale can be picked up quickly down in the station underground.
MugiWait, you can take home Shiro Neko-chan!? It sounds like a beer, but also like a cat, and the name alone is way too cute!
Hop BroExactly. Himeji Hatoya Beer is originally a brand that came out of a Himeji kamaboko shop. What’s interesting is that it aims to make an “everyday” beer that fits right in at the dining table.
MugiSo when you say it fits the dining table, does that mean it’s not the kind of beer that goes wild, but something easy to drink every day?
Hop BroExactly, and this Shiro Neko Rice Ale sounds approachable from the name alone. Since it’s an ale with rice, it seems like it would pair well with food too.
MugiWhat even is a rice ale!? A beer with rice in it sounds like the kind that makes your rice balls feel even more like a rice-ball sidekick?
Hop BroBasically, it’s not just malt, but also the lightness of rice, so the drinking experience tends to come out clean and smooth. It’s not too heavy, and it’s the kind of profile that works nicely as a springtime drink.
MugiI get it! Then drinking it while looking at cherry blossoms at hanami as a spring drink sounds amazing!
Hop BroAnd since the Grand Festa shop is in the underground shopping area beneath JR Himeji Station, the station-underground convenience is a big plus. It’s reassuring that they offer not just draft beer, but also bottles and growler fills.
MugiThere’s the growler again! Why does hearing fills by weight suddenly make beer sound like a craft specialty?!
Hop BroBut in practice, the best part is opening it at home right after taking it back with you. On spring weekends, I’d want to bring home Shiro Neko Rice Ale in Himeji and toast with a hanami mood.
MugiYeah, I can’t help it, I want to drink it now! If I spot that little Shiro Neko at the station, I’m definitely taking it home!
Himeji Hatoya Beer’s Grand Festa shop announced takeout availability for its Shiro Neko Rice Ale. In its post, the shop introduced the newly added Shiro Neko Rice Ale in-store and said that a takeout version, “Shiro Neko-chan,” will also appear starting on April 6. Aimed at the spring weekend season, the announcement also positions it as a drink for cherry blossom viewing.
Himeji Hatoya Beer is a craft beer brand developed by Hatoya Co., Ltd., which has long been involved in making kamaboko in Himeji, Hyogo. On its official website, the brand says its concept is to deliver “a delicious moment,” aiming for an everyday beer that sits naturally alongside the dining table. Reflecting a brewery born from Himeji’s food culture, its lineup is characterized by a strong emphasis on pairing well with food.
The Grand Festa shop is a directly operated retail location in Grand Festa No. 2, the underground shopping area beneath JR Himeji Station. In addition to draft beer service, it also offers bottled beer sales, growler fills, and merchandise, making it easy to stop by before or after using the station. This announcement is also noteworthy as part of an effort to broaden the ways customers can enjoy the beer, not only by drinking it in the shop but also by taking it home.
With the newcomer Shiro Neko Rice Ale at the center, this post combines the convenience of the station underground mall with a springtime seasonal feel. For anyone looking for craft beer in Himeji, the Grand Festa shop is shaping up to be a place worth remembering.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroAt Himeji Hatoya Beer’s Grand Festa shop, notice went out that takeout starts on April 6. The new Shiro Neko Rice Ale can be picked up quickly down in the station underground.
MugiWait, you can take home Shiro Neko-chan!? It sounds like a beer, but also like a cat, and the name alone is way too cute!
Hop BroExactly. Himeji Hatoya Beer is originally a brand that came out of a Himeji kamaboko shop. What’s interesting is that it aims to make an “everyday” beer that fits right in at the dining table.
MugiSo when you say it fits the dining table, does that mean it’s not the kind of beer that goes wild, but something easy to drink every day?
Hop BroExactly, and this Shiro Neko Rice Ale sounds approachable from the name alone. Since it’s an ale with rice, it seems like it would pair well with food too.
MugiWhat even is a rice ale!? A beer with rice in it sounds like the kind that makes your rice balls feel even more like a rice-ball sidekick?
Hop BroBasically, it’s not just malt, but also the lightness of rice, so the drinking experience tends to come out clean and smooth. It’s not too heavy, and it’s the kind of profile that works nicely as a springtime drink.
MugiI get it! Then drinking it while looking at cherry blossoms at hanami as a spring drink sounds amazing!
Hop BroAnd since the Grand Festa shop is in the underground shopping area beneath JR Himeji Station, the station-underground convenience is a big plus. It’s reassuring that they offer not just draft beer, but also bottles and growler fills.
MugiThere’s the growler again! Why does hearing fills by weight suddenly make beer sound like a craft specialty?!
Hop BroBut in practice, the best part is opening it at home right after taking it back with you. On spring weekends, I’d want to bring home Shiro Neko Rice Ale in Himeji and toast with a hanami mood.
MugiYeah, I can’t help it, I want to drink it now! If I spot that little Shiro Neko at the station, I’m definitely taking it home!
