Tokumanjiri Hinohonn Beer unveils apple ale at the Shibuya Cast Garden local festival
A post on Tokumanjiri Hinohonn Beer’s Instagram introduced the start of the local festival event at Shibuya Cast Garden. At the venue, lined with food trucks, the HasKK collaboration apple ale is drawing attention alongside drinks from all over Japan.
Hop BroIt’s great that the local festival started at Shibuya Cast Garden and that the apple ale is the star. Tokumanjiri Hinohonn Beer’s post really captures the event atmosphere, even in the middle of the city.
MugiWait, apple ale in Shibuya!? It’s not just beer, they even have junmai ginjo and daiginjo lined up too. The venue is basically a drinks theme park!
Hop BroExactly, and the featured item is a HasKK collaboration. The apple aroma combined with the drinkability of an ale makes it easy for craft beer beginners to get into.
MugiOhhh! But what is an ale? It sounds fancy, but in my head it’s still a little vague!
Hop BroAn ale is, broadly speaking, a top-fermented beer. It tends to have a strong aroma, and that pairs well with apple notes like the one in this release.
MugiI see! So it’s like winning with aroma. And if food trucks are lined up too, it’s the kind of event where you can drink, eat, take photos, and just keep having fun!
Hop BroTokumanjiri Hinohonn Beer is a brewery in Kotoura Town, Tottori Prefecture, and it started brewing at Sakabou Gin in 2022. It’s exciting that a place that used to be a juice factory is now producing beer.
MugiWow, that’s amazing...! A brewery with a history rooted in the land feels meaningful even before you take a sip. Beer is delicious not just for the taste, but for the story behind it too.
Hop BroExactly. This time too, it feels like a drink that fits into everyday life, bringing local ingredients and atmosphere into the city in a really interesting way.
MugiFeeling Kotoura Town in Shibuya sounds like a little trip! And if it’s a drink that’s easy to pick up, I’d probably order one without hesitation.
Hop BroYeah, booths like this are excellent as an entry point to craft beer. You taste it, learn the background, and naturally end up wanting another one.
MugiNow I really want one! I want to have a drink in Shibuya and enjoy the apple aroma while getting into a spring mood too!
Craft beer from Kotoura Town, Tottori, in Shibuya’s event space
According to a post on Tokumanjiri Hinohonn Beer’s Instagram, the local festival event has begun at Shibuya Cast Garden, where food trucks line the plaza and a springlike bustle fills the space. At the drink booths, sake, daiginjo, craft beer, sparkling drinks, and more are all on offer, and among them, the standout was the HasKK x Tokumanjiri Hinohonn Beer-brewed collaboration apple ale.
Tokumanjiri Hinohonn Beer is a brewery in Kotoura Town, Tottori Prefecture. Its official website says brewing began in 2022 at the izakaya "Sakabou Gin" in Kotoura Town. The site also explains that the location had originally been used as a juice factory from the end of the Meiji era, and is now being revived as a craft beer brewery. Another defining trait is its focus on using local ingredients and aiming for a drink that fits naturally into everyday life.
In this post, the company conveyed how food and drink can be enjoyed in a local-festival style at a venue that feels open despite being in the middle of the city. With the approachable style of an apple ale, it is an easy choice not only for people who know craft beer well, but also for those who do not usually compare different beers.
What kind of presence will a beer from a regional brewery have in Shibuya’s event space? Appearances like this not only highlight the flavor, but also create an opportunity to share the background of the place and the brewer’s thinking. When beers from regionally rooted breweries like Tokumanjiri Hinohonn Beer appear at city events, they expand the ways people can enjoy craft beer.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroIt’s great that the local festival started at Shibuya Cast Garden and that the apple ale is the star. Tokumanjiri Hinohonn Beer’s post really captures the event atmosphere, even in the middle of the city.
MugiWait, apple ale in Shibuya!? It’s not just beer, they even have junmai ginjo and daiginjo lined up too. The venue is basically a drinks theme park!
Hop BroExactly, and the featured item is a HasKK collaboration. The apple aroma combined with the drinkability of an ale makes it easy for craft beer beginners to get into.
MugiOhhh! But what is an ale? It sounds fancy, but in my head it’s still a little vague!
Hop BroAn ale is, broadly speaking, a top-fermented beer. It tends to have a strong aroma, and that pairs well with apple notes like the one in this release.
MugiI see! So it’s like winning with aroma. And if food trucks are lined up too, it’s the kind of event where you can drink, eat, take photos, and just keep having fun!
Hop BroTokumanjiri Hinohonn Beer is a brewery in Kotoura Town, Tottori Prefecture, and it started brewing at Sakabou Gin in 2022. It’s exciting that a place that used to be a juice factory is now producing beer.
MugiWow, that’s amazing...! A brewery with a history rooted in the land feels meaningful even before you take a sip. Beer is delicious not just for the taste, but for the story behind it too.
Hop BroExactly. This time too, it feels like a drink that fits into everyday life, bringing local ingredients and atmosphere into the city in a really interesting way.
MugiFeeling Kotoura Town in Shibuya sounds like a little trip! And if it’s a drink that’s easy to pick up, I’d probably order one without hesitation.
Hop BroYeah, booths like this are excellent as an entry point to craft beer. You taste it, learn the background, and naturally end up wanting another one.
MugiNow I really want one! I want to have a drink in Shibuya and enjoy the apple aroma while getting into a spring mood too!
