Baeren Brewery's Shizukuishi Factory announced on Instagram that it will hold the "2026 Great Iwate Exhibition Eve Party." The venue is "WURST HAUS Toranomon" in Nishi-Shimbashi, Minato-ku, Tokyo, and the event will be held on Tuesday, March 31, 2026.

The post expressed gratitude to the shop for long having carried Baeren's products, and also thanked it for planning this eve party every year. Scheduled participants include Baeren's Mr. Yamamoto and Meister Togekan from Polestar Farm, who are expected to join after setup.

The post also introduced an overview of the "Nihonbashi Takashimaya Great Iwate Exhibition 2026," which begins the following day. The event runs from Wednesday, April 1 to Monday, April 6, 2026, at Nihonbashi Takashimaya S.C. Main Building, 8th floor. Hours are 10:30 a.m. to 7:30 p.m., and until 6:00 p.m. on the final day. The eve party is positioned as a prelude to the main event.

Baeren Brewery is a brewery with its factory in Shizukuishi, Iwate, and it continues to communicate with a focus on its ties to the local community. In this post as well, it went beyond a simple announcement to convey appreciation for business partners and related parties, along with a sense of the atmosphere on the day, sharing the mood leading up to the event as it is.