Awaji Beer Brewery to Pre-Sell Seasonal Limited "Fresh-Rice Brew Pilsner"
Awaji Beer Brewery in Awaji Island, Hyogo, will pre-sell its seasonal limited-edition "Fresh-Rice Brew Pilsner." According to an Instagram post, pre-sales begin on the afternoon of October 26, 2025 at Awaji Highway Oasis. The official release is October 29, and the beer will be sold as Awaji Island-only and in limited quantities.
Hop BroAutumn news is here! Awaji Beer Brewery in Hyogo's Awaji Island is releasing a seasonal limited "Fresh-Rice Brew Pilsner."
MugiWait, new rice? As in brand-new rice? They're putting that in beer!?
Hop BroExactly. It uses KinuHikari from Awaji Island. The style is pilsner, and its selling points are a subtle rice aroma and a crisp, light, easy-drinking finish.
MugiWhoa, it's like rice and beer got fused together! When can I buy it?
Hop BroPre-sales start on the afternoon of October 26, 2025, at Awaji Highway Oasis. The official release is October 29. And it's Awaji Island-only and limited quantity, so it's gone when it's gone.
MugiWhat is that! The moment you say 'pilsner,' it suddenly sounds like a test topic!
Hop BroRoughly speaking, a pilsner is a lager style that's crisp and easy to drink. With this rice, think of it as adding a touch of soft sweetness to that sharp finish.
MugiI get it! The 'crispness' specialist just got joined by the 'gentleness' specialist as a team lineup!
Hop BroAnd Awaji Beer Brewery also emphasizes that it's unheated, unfiltered, hand-crafted, and that its Island Method uses the sound of the island's sea. This is the seasonal version of its ongoing theme of expressing island ingredients through beer.
MugiThe sea sound part is way too romantic... I really want to toast with this Fresh-Rice Brew Pilsner on Awaji Island!
Hop BroExactly. Side-by-side tasting with the standard Awaji Rice-Brewed Pilsner and the new-rice version is the right answer for autumn. I want to drink it right now!
Awaji Beer Brewery (AWAJI BEER) will launch "Fresh-Rice Brew Pilsner" as an autumn limited product. The announcement was made on Instagram, with pre-sales starting on the afternoon of October 26, 2025 and the official release on October 29.
The new beer uses "KinuHikari," new rice grown on Awaji Island. The post says it features a subtle rice aroma and a crisp, light, easy-drinking finish. Sales are clearly marked as "Awaji Island only" and "limited quantity," and the run is expected to end once it sells out.
The pre-sale will take place at Awaji Highway Oasis, a tourist hub along the northern Awaji Island route. Rolling out the beer at a stop that is easy for visitors from both on and off the island to reach also makes sense as a way to build early momentum for the seasonal product.
On the brewery's official website, Awaji Beer highlights its signature traits as unheated, unfiltered beer made by hand by craftsmen, as well as an aging process that uses the sound of the island's sea, called the Island Method. In that context, this limited brew using local rice fits naturally into the brewery's ongoing theme of expressing island ingredients through beer.
The regular lineup already includes an "Awaji Rice-Brewed Pilsner," but this version puts "new rice" front and center as a seasonal edition. For fans who look forward to the soft sweetness that comes from rice, it should be a bottle that offers a harvest-season side-by-side tasting experience.
Sales Information (based on announcement)
- Pre-sale: Afternoon of October 26, 2025 onward (Awaji Highway Oasis)
- Official release: October 29, 2025
- Sales conditions: Awaji Island only, limited quantity
Sources
- Instagram post (awajibrewery)
- Awaji Beer official site
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroAutumn news is here! Awaji Beer Brewery in Hyogo's Awaji Island is releasing a seasonal limited "Fresh-Rice Brew Pilsner."
MugiWait, new rice? As in brand-new rice? They're putting that in beer!?
Hop BroExactly. It uses KinuHikari from Awaji Island. The style is pilsner, and its selling points are a subtle rice aroma and a crisp, light, easy-drinking finish.
MugiWhoa, it's like rice and beer got fused together! When can I buy it?
Hop BroPre-sales start on the afternoon of October 26, 2025, at Awaji Highway Oasis. The official release is October 29. And it's Awaji Island-only and limited quantity, so it's gone when it's gone.
MugiWhat is that! The moment you say 'pilsner,' it suddenly sounds like a test topic!
Hop BroRoughly speaking, a pilsner is a lager style that's crisp and easy to drink. With this rice, think of it as adding a touch of soft sweetness to that sharp finish.
MugiI get it! The 'crispness' specialist just got joined by the 'gentleness' specialist as a team lineup!
Hop BroAnd Awaji Beer Brewery also emphasizes that it's unheated, unfiltered, hand-crafted, and that its Island Method uses the sound of the island's sea. This is the seasonal version of its ongoing theme of expressing island ingredients through beer.
MugiThe sea sound part is way too romantic... I really want to toast with this Fresh-Rice Brew Pilsner on Awaji Island!
Hop BroExactly. Side-by-side tasting with the standard Awaji Rice-Brewed Pilsner and the new-rice version is the right answer for autumn. I want to drink it right now!
