Matsumoto Brewery to Hold Brewery Festival 2026 on May 10, with Draft Beer and Food Coming Together
Matsumoto Brewery will hold "Brewery Festival 2026" on Sunday, May 10. In addition to draft beer sales, there will be food booths featuring takoyaki, sanzokuyaki, gourmet burgers, sweets, and more, plus festival activities for children.
Hop BroMatsumoto Brewery's "Brewery Festival 2026" on May 10 in Matsumoto City, Nagano Prefecture sounds pretty hot, doesn't it?
MugiWait, draft beer and food coming together? That alone already feels like happiness is on the way!
Hop BroThey've got takoyaki from Yakitateya, sanzokuyaki, gourmet burgers, crepes, and even grilled meat, so the setup lets you do beer tasting and food hopping at the same time.
MugiWhat!? And now pairing sounds like some advanced-level term out of nowhere!
Hop BroIn short, it's about finding the right match for the beer. Since there will be draft beer sales this time, the nice thing is that you can slowly test how the aroma and foam go with the food.
MugiOhhh! And if there are drawing and ring toss games too, then the children's festival area means the whole family can enjoy it!
Hop BroExactly. And since there are also brewery tours by reservation, the point is that you can see on-site how beer is made.
MugiWait, there isn't even parking or bicycle parking!? Wow, public transport only really makes it feel like a serious event!
Hop BroA shuttle bus is scheduled to run from the Alps Exit at Matsumoto Station, but there are reportedly only a few seats left, so if you're going, the best move is to act early.
MugiI like that Matsumoto Brewery feels rooted in the city. This definitely makes me want to have a drink in Matsumoto!
Matsumoto Brewery in Matsumoto City, Nagano Prefecture, will hold "Brewery Festival 2026" on Sunday, May 10. In addition to selling draft beer at the venue, food trucks and food booths will line up, making it an event that families can enjoy as well.
The highlight is the food lineup that pairs well with beer. It includes takoyaki from Yakitateya, sanzokuyaki from Flying Swallow, gourmet burgers from Burger Chop, crepes and sweets from Dolce Vivi, grilled meat dishes from Yaki Nikudokoro Daishogun, and the revamped "Matsubu Pizza," based on the pizza served at Matsumoto Brewery's Honmachi store. From locally beloved flavors to snacks that go hand in hand with beer, the selection is wide-ranging, so visitors can enjoy both beer tasting and food hopping.
The venue will also offer brewery tours (reservation required). In addition, there will be children's festival games such as drawing and ring toss, as well as popcorn and other kid-oriented activities. Although it is a beer event, a key feature of this one is that it is designed so families can spend time there together.
Several notices are being provided for attendees, including a ban on drunk driving, no outside food, and no parking or bicycle parking facilities. A shuttle bus is scheduled to run from the Alps Exit at Matsumoto Station, and seats are reportedly nearly full. With public transportation assumed, it is safest to plan early.
Matsumoto Brewery is a brewery rooted in the city of Matsumoto, proposing the enjoyment of beer and food. This Brewery Festival opens up the brewery as the "site where the makers work," giving people a chance to enjoy draft beer together with local food. For anyone who wants to relax and enjoy beer in Matsumoto on a May weekend, it looks like an event not to miss.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroMatsumoto Brewery's "Brewery Festival 2026" on May 10 in Matsumoto City, Nagano Prefecture sounds pretty hot, doesn't it?
MugiWait, draft beer and food coming together? That alone already feels like happiness is on the way!
Hop BroThey've got takoyaki from Yakitateya, sanzokuyaki, gourmet burgers, crepes, and even grilled meat, so the setup lets you do beer tasting and food hopping at the same time.
MugiWhat!? And now pairing sounds like some advanced-level term out of nowhere!
Hop BroIn short, it's about finding the right match for the beer. Since there will be draft beer sales this time, the nice thing is that you can slowly test how the aroma and foam go with the food.
MugiOhhh! And if there are drawing and ring toss games too, then the children's festival area means the whole family can enjoy it!
Hop BroExactly. And since there are also brewery tours by reservation, the point is that you can see on-site how beer is made.
MugiWait, there isn't even parking or bicycle parking!? Wow, public transport only really makes it feel like a serious event!
Hop BroA shuttle bus is scheduled to run from the Alps Exit at Matsumoto Station, but there are reportedly only a few seats left, so if you're going, the best move is to act early.
MugiI like that Matsumoto Brewery feels rooted in the city. This definitely makes me want to have a drink in Matsumoto!
