Hansharo Beer to Co-Exhibit with Rurinn at the Keyaki Hiroba Spring Beer Festival
Hansharo Beer from Izunokuni City, Shizuoka, announced that it will be exhibiting at the "Keyaki Hiroba Spring Beer Festival" in Saitama Shintoshin. Partnering with the Ginza beer bar "Mugishoya Rurinn," it is promoting a food-inclusive way to enjoy the event, with shaved ice and game dishes among the offerings.
Hop BroSo Hansharo Beer is going to exhibit at the Keyaki Hiroba Spring Beer Festival. And they're teaming up with Mugishoya Rurinn in Ginza, so they're going hard not just on beer but on food too, which is great.
MugiWhoa! Even though it's a beer festival, the food is basically a star attraction too? I'm really curious about this Rurinn collab booth. What kind of setup is it going to be?
Hop BroThe main draw is definitely the shaved ice, and they've got shaved ice with homemade syrup plus a black beer flavor too. It's not just sweet; the little twist that makes it feel like a beer event is what makes it interesting.
MugiBlack beer flavor!? What is that even? Beer in shaved ice is hard to wrap my head around, but do the sweetness and bitterness really work together?
Hop BroThe thing is, when you use the roasted character of dark beer as aroma, it can leave a coffee-like aftertaste. In other words, they're aiming for an adult shaved ice vibe, and that's what tickles the taste buds of beer lovers.
MugiWow! Shaved ice alone sounds fun, but now there are even game dishes too? It's basically a food-crawl paradise!
Hop BroExactly. And Hansharo Beer is a brewery in Izunokuni City, Shizuoka, so they really value the taste delivered straight from the brewery. It's unfiltered and unpasteurized, which keeps the lively character of the yeast intact.
MugiI hear 'unfiltered' and 'unpasteurized' all the time, but that means it's easier to feel the living taste of the yeast, right? Suddenly I feel way more like a beer geek!
Hop BroThat's exactly it. And the booth will also have Keyaki Coast IPA 2026 Spring ver., New World Kölsch, Sōun, and Osakeman IPA, so the range of flavors is pretty wide.
MugiHold on, that's an insanely strong lineup! If they've got IPA to Kölsch, there's no way one or two pours will be enough!
Hop BroIt's not just about drinking, there's food too, so this is basically a festival of beer and cuisine. I want to snack on shaved ice at the venue, bite into some game, and finish with a pint.
MugiYeah, exactly! I'm totally feeling that too. Just imagining a spring toast at Keyaki makes me hungry and thirsty at the same time!
Hansharo Beer introduced its food-centered booth plans for the "Keyaki Hiroba Spring Beer Festival" held in Saitama Shintoshin. Once again, it will be a co-exhibit with Ginza's "Mugishoya Rurinn," creating a setup where beer and food can be enjoyed together.
A highlight is Rurinn's signature shaved ice. In Hansharo Beer's post, it is being promoted as a luxurious treat made with homemade syrup, along with a black beer flavor option. At a beer event, the idea of adding a twist to shaved ice as a sweet offering seems likely to broaden the pleasures of festival-style eating and drinking.
Game dishes that pair well with beer will also be on offer. The announcement shows that Hansharo Beer is putting effort into food as well, making this a booth where people can stop by not only for drinks but also for a meal.
Hansharo Beer is a brewery based in Izunokuni City, Shizuoka Prefecture, delivering beer straight from the brewery right in front of the Nirayama Reverberatory Furnace. Its official website says it combines 20 to 30 kinds of malt to create a wide variety of flavors, and actively releases limited-time beers. Another defining feature is that it is unfiltered and unpasteurized, preserving the lively taste of living yeast.
On the official beer page for the Keyaki Hiroba Spring Beer Festival, Hansharo Beer's booth will feature "Keyaki Coast IPA 2026 Spring ver.," along with "New World Kölsch," "Sōun," and "Osakeman IPA." With both beer and food working in tandem, this is a fitting event appearance for the brewery.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroSo Hansharo Beer is going to exhibit at the Keyaki Hiroba Spring Beer Festival. And they're teaming up with Mugishoya Rurinn in Ginza, so they're going hard not just on beer but on food too, which is great.
MugiWhoa! Even though it's a beer festival, the food is basically a star attraction too? I'm really curious about this Rurinn collab booth. What kind of setup is it going to be?
Hop BroThe main draw is definitely the shaved ice, and they've got shaved ice with homemade syrup plus a black beer flavor too. It's not just sweet; the little twist that makes it feel like a beer event is what makes it interesting.
MugiBlack beer flavor!? What is that even? Beer in shaved ice is hard to wrap my head around, but do the sweetness and bitterness really work together?
Hop BroThe thing is, when you use the roasted character of dark beer as aroma, it can leave a coffee-like aftertaste. In other words, they're aiming for an adult shaved ice vibe, and that's what tickles the taste buds of beer lovers.
MugiWow! Shaved ice alone sounds fun, but now there are even game dishes too? It's basically a food-crawl paradise!
Hop BroExactly. And Hansharo Beer is a brewery in Izunokuni City, Shizuoka, so they really value the taste delivered straight from the brewery. It's unfiltered and unpasteurized, which keeps the lively character of the yeast intact.
MugiI hear 'unfiltered' and 'unpasteurized' all the time, but that means it's easier to feel the living taste of the yeast, right? Suddenly I feel way more like a beer geek!
Hop BroThat's exactly it. And the booth will also have Keyaki Coast IPA 2026 Spring ver., New World Kölsch, Sōun, and Osakeman IPA, so the range of flavors is pretty wide.
MugiHold on, that's an insanely strong lineup! If they've got IPA to Kölsch, there's no way one or two pours will be enough!
Hop BroIt's not just about drinking, there's food too, so this is basically a festival of beer and cuisine. I want to snack on shaved ice at the venue, bite into some game, and finish with a pint.
MugiYeah, exactly! I'm totally feeling that too. Just imagining a spring toast at Keyaki makes me hungry and thirsty at the same time!
