In the post published on April 23, a large message reading "4.23 is Cheers with Craft Beer!" was paired with an illustration of two raised glasses. The design also featured the vertical text "CRAFT BEER CHEERS," and at the bottom, the logo of the Japan Craft Beer Industry Associations Liaison Council and a notice calling for no drinking by those under 20 could also be seen.

Tsukuba Brewery is a brewery and beer bar in Tsukuba, Ibaraki Prefecture. Located in Ninomiya, Tsukuba City, right in front of Doho Park, it is known as a place where you can enjoy beer while looking at the brewing tanks. When a local brewery sends out a message tied to a day like this, it makes an everyday drink feel a little more special.

This post does not introduce a new product, but it does prompt readers to think again about the time they spend with craft beer. A drink at a place like Tsukuba Brewery, where you can see the brewer's face, lets you taste not only the difference in style but also the atmosphere of the place itself. April 23 feels like a day to remember that kind of way to enjoy craft beer.