Tachinomi Beron, a beer pub in Sendai's Aoba Ward, announced a pop-up party called “SENDAI Friends Excursion” on Instagram. The event is set for Saturday, Sept. 19, from 1:00 p.m. to 11:00 p.m., and brings together beer, food, apparel, general goods, and photo exhibits.

The beer highlight in the post is a COLD IPA made with BrewBeast, the brewery based in Hanamaki. According to the announcement, the beer uses rice grown in Hanamaki at the family home of Beron's former staff member Yaegashi. That adds a clear local story to the release, beyond a simple new-beer announcement.

As a standing beer pub, Beron is the kind of place where you can drop in for a casual drink, and this mixed-format event fits that atmosphere well. With an Okayama-linked event happening the same day, Sept. 19 looks set to be a day centered on Beron's COLD IPA and the pub's easygoing event scene.