Hiroshima Now Brewery to Release Chili Beer in Late May with Yoshioka Spice Research Institute
On April 28, Hiroshima Now Brewery announced that it will release a chili beer in late May in collaboration with Yoshioka Spice Research Institute in Shobara City. With moderate heat and a lingering finish, it is being presented as a drink for a wide range of people, not just spice lovers.
Hop BroA new one is coming: Hiroshima Now Brewery in Miyoshi City, Hiroshima Prefecture has previewed a new release made with Yoshioka Spice Research Institute in Shobara City.
MugiHuh! A spice research institute already sounds crazy intense just from the name, but how does that go into beer?
Hop BroThis time it's a chili beer, scheduled for late May. It uses the kick of chili peppers, but the design doesn't seem to be just about heat.
MugiIsn't chili beer the kind that sets your mouth on fire when you drink it?
Hop BroThat's not quite it. It comes on gradually with moderate heat, but the aftertaste is surprisingly refreshing, and it's built to be easy to keep drinking.
MugiOhhh! So even if you're not good with spicy food, you could probably handle it?
Hop BroExactly. And it sounds like you can customize the heat to your liking, which makes it interesting that they're pitching it to a wide audience.
MugiWhat is that! Being able to tweak the flavor in beer is kind of unfair, isn't it?
Hop BroOn top of that, Hiroshima Now Brewery specializes in small-batch brewing at the 50 to 150 liter scale, making the most of local ingredients.
MugiA collaboration between local players is great! It feels like the taste of the land from Miyoshi and Shobara is packed into one glass!
Hop BroSales are planned through Shobara Shuhan, Shobara DMO, and the online shop, so it's the kind of beer that makes you want to make it your go-to for early summer.
MugiWow, this is interesting! If it's a drinkable chili beer that doesn't wear you out, I might want to try it too!
Hop BroIt's decided, then. When it goes on sale, let's go enjoy a spicy early summer together.
A New Spice Collaboration from Miyoshi, Hiroshima Prefecture
On April 28, Hiroshima Now Brewery previewed the release of a chili beer in collaboration with Yoshioka Spice Research Institute. The post says the new product, created with Yoshioka Spice Research Institute in Shobara City, Hiroshima Prefecture, will arrive in late May.
Flavor Highlights
The characteristics highlighted in the post were:
- a moderate spiciness that pleasantly builds the more you drink
- not just hot, but with an astonishingly refreshing aftertaste
- easy to enjoy not only for people who like spicy food, but also for those who do not usually eat much spicy food
- the ability to customize the heat to suit your preferences
As a collaboration with a spice research institute, the design seems aimed at balancing the kick of chili peppers while avoiding drink fatigue.
The Brewery Context of Making the Most of Local Ingredients
Hiroshima Now Brewery is a small brewery based in Miyoshi City, Hiroshima Prefecture. On its official website, it promotes beer made in small batches of 50 to 150 liters, using adjuncts purchased directly from farmers and regional ingredients. Its emphasis on a light, food-friendly drinkability also fits this new release well.
This chili beer, too, can be seen not merely as a limited release but as a project that lets you taste the “flavor of the land” born from collaboration between local producers. It will be worth seeing how the character of Miyoshi City and Shobara City is expressed in a single glass.
Planned Sales
Sales are planned through Shobara Shuhan, Shobara DMO, or Hiroshima Now Brewery’s online shop. As early summer approaches, it looks like a beer that will be proposed as a craft brew with the kick of spices.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroA new one is coming: Hiroshima Now Brewery in Miyoshi City, Hiroshima Prefecture has previewed a new release made with Yoshioka Spice Research Institute in Shobara City.
MugiHuh! A spice research institute already sounds crazy intense just from the name, but how does that go into beer?
Hop BroThis time it's a chili beer, scheduled for late May. It uses the kick of chili peppers, but the design doesn't seem to be just about heat.
MugiIsn't chili beer the kind that sets your mouth on fire when you drink it?
Hop BroThat's not quite it. It comes on gradually with moderate heat, but the aftertaste is surprisingly refreshing, and it's built to be easy to keep drinking.
MugiOhhh! So even if you're not good with spicy food, you could probably handle it?
Hop BroExactly. And it sounds like you can customize the heat to your liking, which makes it interesting that they're pitching it to a wide audience.
MugiWhat is that! Being able to tweak the flavor in beer is kind of unfair, isn't it?
Hop BroOn top of that, Hiroshima Now Brewery specializes in small-batch brewing at the 50 to 150 liter scale, making the most of local ingredients.
MugiA collaboration between local players is great! It feels like the taste of the land from Miyoshi and Shobara is packed into one glass!
Hop BroSales are planned through Shobara Shuhan, Shobara DMO, and the online shop, so it's the kind of beer that makes you want to make it your go-to for early summer.
MugiWow, this is interesting! If it's a drinkable chili beer that doesn't wear you out, I might want to try it too!
Hop BroIt's decided, then. When it goes on sale, let's go enjoy a spicy early summer together.
