A new beer connecting game and brewing


Hiroshima Noh Brewery introduced a new collaboration lager, GIBIER LAGER, with Miyoshi Gibier Koubou on Instagram. The post says the beer was launched on July 15 and describes it as a craft lager brewed with deer-bone stock, emphasizing its remarkable clarity, strong carbonation, and clean finish.

Built from local resources


The brewery is based in Kisa-cho, Miyoshi City, Hiroshima, and combines farming with brewing. Its official site describes the company with the phrase, “Brewing is part of agriculture,” and highlights beers made with ingredients grown in Hiroshima, along with hand-picked hops. That farm-to-bottle approach fits naturally with a project that draws on local game resources.

A brewery with a proven track record


Hiroshima Noh Brewery also has a strong record with fruit- and produce-driven beers. In 2025, its HASSAKU SAISON won gold at the Japan Great Beer Awards. That background makes this deer-bone lager especially interesting: it shows how the brewery keeps pushing local ingredients in unexpected directions while staying focused on drinkability and balance.