Matsumoto Brewery Ekimae Shop to Mark 1st Anniversary on April 25; President Hayashi to Serve Beer at the Storefront
Matsumoto Brewery, based in Matsumoto, Nagano Prefecture, will celebrate the first anniversary of its Ekimae shop on April 25. On the day, President Hayashi will serve beer from 4:00 p.m. to 5:30 p.m., and visitors are scheduled to receive a Matsu Blue sticker as a gift.
Hop BroMatsumoto Brewery's Ekimae shop is celebrating its 1st anniversary on April 25. And President Hayashi will be serving beer at the storefront, so it's a pretty close-up anniversary event, right?
MugiWait, the president is pouring it himself? Serving directly at the storefront sounds a little nerve-wracking, but I kind of want to go!
Hop BroIt's limited to 16:00 to 17:30 that day, so if you're dropping by casually, checking the time is a must. It's short, but that makes the “this is only happening now” feeling even stronger.
MugiOkay, I get that it's a short window, but wait, what's a Matsu Blue sticker? Do you get a sticker when you drink beer? That's kind of exciting in a childlike way!
Hop BroExactly, it's a small gift for visitors. It's limited in quantity and will end once they're gone, so if you want one, early birds win.
MugiHearing that it's limited makes me want to run there! But stuff like this doesn't feel like it's just flashy for show, it feels like a thank-you to the people who came.
Hop BroMatsumoto Brewery is also entering its 10th year as a company, and the Ekimae shop is moving into its second year. You can feel how they've rooted themselves in the city and built a place where daily toasts are born.
MugiWow, they've really built up that much already? Hearing “1st anniversary” makes it sound like a brand-new shop, but it's actually becoming a standard spot in Matsumoto.
Hop BroThe post also mentioned that winter is over and it's now the season when beer tastes delicious. That's honestly more than enough reason to have a drink right there at the shopfront.
MugiTotally! And I really love the vibe of cherishing both first-time visitors and returning guests. It's reassuring when a place is easy to walk into even if it's your first time!
Hop BroPutting closeness above flashiness is what gives it that Matsumoto Brewery feel. If you can toast with the president on the anniversary, it would be the kind of memory that lasts all day.
MugiAll right, I want to go too! Since it's a special occasion, I want to toast at the Ekimae shop, get a sticker, and enjoy spring beer vibes to the fullest!
Matsumoto Brewery, based in Matsumoto City, Nagano, will mark the first anniversary of its Ekimae shop on April 25. In a post, the brewery announced that, as part of a commemorative event at the storefront, President Hayashi himself will serve beer to visitors.
The event will run for a short time, from 16:00 to 17:30, but it carries the message that the brewery wants everyone to celebrate the first anniversary together with a toast. Visitors will also be offered a small gift in the form of Matsu Blue stickers. Quantities are limited, and the giveaway will end once they run out.
The post also noted that winter has ended and it is now the season when beer tastes especially good. For Matsumoto Brewery, this is a milestone as it enters its 10th year as a company and its 2nd year for the Ekimae shop. It suggests the year-long effort to nurture the Ekimae shop as a place in Matsumoto where everyday toasts are born.
The brewery's attitude of wanting to be a place where first-time visitors can easily walk in and returning guests can feel welcomed back was also striking. Rather than flashy presentation, it feels like a milestone event that reflects Matsumoto Brewery's style, one that values closeness with the people who come through the door.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroMatsumoto Brewery's Ekimae shop is celebrating its 1st anniversary on April 25. And President Hayashi will be serving beer at the storefront, so it's a pretty close-up anniversary event, right?
MugiWait, the president is pouring it himself? Serving directly at the storefront sounds a little nerve-wracking, but I kind of want to go!
Hop BroIt's limited to 16:00 to 17:30 that day, so if you're dropping by casually, checking the time is a must. It's short, but that makes the “this is only happening now” feeling even stronger.
MugiOkay, I get that it's a short window, but wait, what's a Matsu Blue sticker? Do you get a sticker when you drink beer? That's kind of exciting in a childlike way!
Hop BroExactly, it's a small gift for visitors. It's limited in quantity and will end once they're gone, so if you want one, early birds win.
MugiHearing that it's limited makes me want to run there! But stuff like this doesn't feel like it's just flashy for show, it feels like a thank-you to the people who came.
Hop BroMatsumoto Brewery is also entering its 10th year as a company, and the Ekimae shop is moving into its second year. You can feel how they've rooted themselves in the city and built a place where daily toasts are born.
MugiWow, they've really built up that much already? Hearing “1st anniversary” makes it sound like a brand-new shop, but it's actually becoming a standard spot in Matsumoto.
Hop BroThe post also mentioned that winter is over and it's now the season when beer tastes delicious. That's honestly more than enough reason to have a drink right there at the shopfront.
MugiTotally! And I really love the vibe of cherishing both first-time visitors and returning guests. It's reassuring when a place is easy to walk into even if it's your first time!
Hop BroPutting closeness above flashiness is what gives it that Matsumoto Brewery feel. If you can toast with the president on the anniversary, it would be the kind of memory that lasts all day.
MugiAll right, I want to go too! Since it's a special occasion, I want to toast at the Ekimae shop, get a sticker, and enjoy spring beer vibes to the fullest!
