Shinobazu Brewery Hitujiaisu Introduces New Collab Beer 'Midsummer Honey Trap'
Shinobazu Brewery Hitujiaisu in Ueno has announced a new beer on Instagram. The collab with Uguisudani HONEYLABO is a blond ale called "Midsummer Honey Trap," brewed with honey and rosa rugosa.
Hop BroI've been fixated on Ueno's latest collab today. Shinobazu Brewery Hitsuji Ice just unveiled "Manatsu no Honey Trap" with Uguisudani HONEYLABO.
MugiWait, Manatsu no Honey Trap is such a dramatic name! It's a beer, but it sounds like a dating show twist.
Hop BroAnd the beer itself sounds great. It's a Blond Ale w/ Rose, Honey, made with rooftop honey from Uguisudani and Hamanasu Rose Red.
MugiHold on, Hamanasu Rose Red? What is that? Rose in beer? Is this going to taste like fancy bathwater?
Hop BroThat's the usual fear, but it's really about layers of aroma. Not perfume, more like soft honey with a floral lift on top.
MugiLayers? Here comes jargon! So it's not just sweet, it opens up and gets more fragrant after a sip?
Hop BroExactly, and the base is a light blond ale, so it should drink crisp instead of heavy. The ABV is 6.23%, which tells me it's carefully built.
MugiOh wow, sweet but still crisp is unfair. It's called a trap, but I'd walk right into it on purpose.
Hop BroShinobazu Brewery Hitsuji Ice is a brewpub with lamb dishes, so they brew on-site and serve food to match. Being five minutes from Ueno, Okachimachi, or Yushima is a big plus.
MugiThat's just cheating, lamb and fresh beer in one place? I'd be emotionally defeated before I even sat down.
Hop BroI can already picture the soft honey finish, then a rose note drifting out and cutting through the richness of the lamb.
MugiSettled then, I want a toast now. Hand me Manatsu no Honey Trap and let me call this a reward, not a trap!
Tokyo-based Shinobazu Brewery Hitujiaisu has introduced a new beer on Instagram. The release is "Midsummer Honey Trap," a collaboration with Uguisudani HONEYLABO, which operates rooftop beekeeping in the Uguisu area. The post says the beer uses honey collected in Uguisu and hamanasu rose red.
The caption lists the style as Blond Ale w/ Rose, Honey and the ABV at 6.23%. That points to a beer built on a light, easy-drinking blond ale base, with honey softness and floral rose character layered on top. It sounds designed to keep the finish clean while giving the aroma a more expressive profile.
Hitujiaisu is a self-brewing beer spot in Ueno, Taito City. Its official site presents it as a place where house-brewed beer and lamb dishes sit side by side, a combination that gives the brewery a clear identity beyond just the tap list. Located within walking distance of Ueno, Okachimachi, and Yushima stations, it regularly offers both standard beers and limited seasonal brews. This new release fits that pattern: local ingredients, a clear idea, and a beer tied closely to the brewery's own style.
Source: Instagram post / Official site
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroI've been fixated on Ueno's latest collab today. Shinobazu Brewery Hitsuji Ice just unveiled "Manatsu no Honey Trap" with Uguisudani HONEYLABO.
MugiWait, Manatsu no Honey Trap is such a dramatic name! It's a beer, but it sounds like a dating show twist.
Hop BroAnd the beer itself sounds great. It's a Blond Ale w/ Rose, Honey, made with rooftop honey from Uguisudani and Hamanasu Rose Red.
MugiHold on, Hamanasu Rose Red? What is that? Rose in beer? Is this going to taste like fancy bathwater?
Hop BroThat's the usual fear, but it's really about layers of aroma. Not perfume, more like soft honey with a floral lift on top.
MugiLayers? Here comes jargon! So it's not just sweet, it opens up and gets more fragrant after a sip?
Hop BroExactly, and the base is a light blond ale, so it should drink crisp instead of heavy. The ABV is 6.23%, which tells me it's carefully built.
MugiOh wow, sweet but still crisp is unfair. It's called a trap, but I'd walk right into it on purpose.
Hop BroShinobazu Brewery Hitsuji Ice is a brewpub with lamb dishes, so they brew on-site and serve food to match. Being five minutes from Ueno, Okachimachi, or Yushima is a big plus.
MugiThat's just cheating, lamb and fresh beer in one place? I'd be emotionally defeated before I even sat down.
Hop BroI can already picture the soft honey finish, then a rose note drifting out and cutting through the richness of the lamb.
MugiSettled then, I want a toast now. Hand me Manatsu no Honey Trap and let me call this a reward, not a trap!
