Memuro Brewery Sells Limited-Quantity Roasted Sweet Potato Ale in Sapporo
Memuro Brewery in Hokkaido’s Memuro Town has announced that its ALLE MEMURO roasted sweet potato ale is being sold at an event in Sapporo. The beer is available at the venue while supplies last and may sell out before the event ends.
Hop BroMemuro Beer Brewery is offering a limited sweet-potato ale at an event currently being held in Sapporo!
MugiWhat? Sweet potato in beer?! Is this a drinkable roasted sweet potato experience?!
Hop BroClose, but it is definitely still beer. It comes from the ALLE MEMURO brand and highlights a roasted-sweet-potato-like character.
MugiWow! But does that sweet-potato-like character make it taste like sugary juice?
Hop BroThat is where brewing gets fun. Malt-driven toastiness and sweetness can build that fluffy roasted-potato impression—malt is doing the heavy lifting!
MugiMalt? A technical word just flew at me! What exactly is malt?
Hop BroMalt is grain that has been germinated and dried. It gives beer its foundation of color, aroma, and sweetness, including bread-like toasted notes.
MugiGot it! Since Memuro is in agricultural Tokachi, Hokkaido, I am curious about this beer-and-local-produce pairing!
Hop BroIt is also packaged in a brown bottle with a yellow label reading “KANPAI NO OSUSOWAKE”—a charming little invitation to share a toast.
MugiBut it may be gone once stock runs out?! Check it right away—the call of roasted sweet potato will not wait!
Hop BroIf you miss it in Sapporo, ALLE MEMURO at 2-1-3 Hondori, Memuro is listed as open Saturdays and Sundays, 10 a.m. to 4 p.m. Check availability before you go.
MugiJust imagining that roasted sweetness has made me hungry and thirsty. I want to toast now!
Memuro Brewery, based in Memuro Town, Hokkaido, has announced the sale of its ALLE MEMURO roasted sweet potato ale at an event currently being held in Sapporo.
According to the brewery’s Instagram post, the beer is available inside the event venue. Because the stock is limited, the brewery notes that it may not remain available until the final day of the event and encourages visitors to check it out early. The post features brown bottles with a yellow label bearing the phrase “KANPAI NO OSUSOWAKE.”
The use of roasted sweet potato adds a distinctly Hokkaido-inspired angle to the beer. Memuro is located in the Tokachi region, an area known for agriculture, and Memuro Brewery creates craft beer from this rural Hokkaido base.
The post does not specify the name of the Sapporo venue or provide exact event dates. Visitors should therefore confirm availability at the venue when they arrive.
ALLE MEMURO’s shop in Memuro Town is listed at 2-1-3 Hondori and is open on Saturdays and Sundays from 10 a.m. to 4 p.m. Those who miss the Sapporo sale, or who want to explore the brewery’s beers in their home town, can also check the shop’s weekend opening schedule.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroMemuro Beer Brewery is offering a limited sweet-potato ale at an event currently being held in Sapporo!
MugiWhat? Sweet potato in beer?! Is this a drinkable roasted sweet potato experience?!
Hop BroClose, but it is definitely still beer. It comes from the ALLE MEMURO brand and highlights a roasted-sweet-potato-like character.
MugiWow! But does that sweet-potato-like character make it taste like sugary juice?
Hop BroThat is where brewing gets fun. Malt-driven toastiness and sweetness can build that fluffy roasted-potato impression—malt is doing the heavy lifting!
MugiMalt? A technical word just flew at me! What exactly is malt?
Hop BroMalt is grain that has been germinated and dried. It gives beer its foundation of color, aroma, and sweetness, including bread-like toasted notes.
MugiGot it! Since Memuro is in agricultural Tokachi, Hokkaido, I am curious about this beer-and-local-produce pairing!
Hop BroIt is also packaged in a brown bottle with a yellow label reading “KANPAI NO OSUSOWAKE”—a charming little invitation to share a toast.
MugiBut it may be gone once stock runs out?! Check it right away—the call of roasted sweet potato will not wait!
Hop BroIf you miss it in Sapporo, ALLE MEMURO at 2-1-3 Hondori, Memuro is listed as open Saturdays and Sundays, 10 a.m. to 4 p.m. Check availability before you go.
MugiJust imagining that roasted sweetness has made me hungry and thirsty. I want to toast now!
