Memuro Beer Brewery

Address
Hokkaido, Hondori 2-chome, Memuro Town
Area
Hokkaido Memuro Town
Instagram

What kind of brewery is Memuro Beer Brewery?

hop thinkingHop Bro

Memuro Beer Brewery, commonly known as ALLE MEMURO. It’s located right in the heart of Tokachi, in Memuro Town, but hardly any information is out there publicly.

mugi confusedMugi

Huh, there isn’t even an official website?

hop normalHop Bro

Nope. The Instagram account @alle_memuro is the only source of updates. It has only just started appearing in brewery lists across Japan, so it really is a brand-new brewery.

mugi surprisedMugi

Wow! Tokachi makes me think of agriculture, but beer can be made there too.

hop excitedHop Bro

Tokachi is practically a treasure trove of beer ingredients. Memuro is especially known for sweet corn and potatoes, and even Daisetsu Ji Beer makes a golden ale called "Memuro Gold Craft" using Memuro-grown corn. The fact that a local brewery has opened there is a big deal in itself.

mugi thinkingMugi

What does the "ALLE" in ALLE MEMURO mean?

hop normalHop Bro

In German, it means "all" or "everything." It feels like the idea is to put all of Memuro into the beer.

mugi excitedMugi

That’s lovely! I’m sure locals are happy to see beer born from their own agricultural town.

hop proudHop Bro

Obihiro Beer used to be the representative brewery of Tokachi, but having a brewery of its own in Memuro is a major step forward. Since specific labels and styles haven’t been made public yet, following their Instagram is the most reliable way to keep up with updates.

mugi happyMugi

I’ll follow them! I want to stop by when I travel to Tokachi. It’s exciting to follow a brand-new brewery from the very beginning!

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