Memuro Brewery to release ALLE MEMURO on Aug. 22 after six years of development
NPO group Memuro Machinaka Oentai will release its craft beer, ALLE MEMURO, on August 22. Brewed at Memuro Beer Brewery in Hokkaido’s Memuro Town, the beer is a local project years in the making, with a 330 ml bottle priced at 750 yen and 5% ABV.
Hop BroToday's headline is the ALLE MEMURO launch! Memuro Bakushu Brewery is releasing an ale on August 22 packed with support from the whole town of Memuro.
MugiWhat! A six-year beer project? That is longer than some relationships!
Hop BroExactly. The Memuro Machinaka Support Team started the plan in June 2021, and locals helped shape it all the way through. Total community-built beer energy.
MugiAnd the name too! The meaning of ALLE MEMURO sounds like some anime finishing move.
Hop BroIt is a mashup of ALL, ALE, YELL, plus MEMURO. Basically it is a name with everything packed into it.
MugiWait, what is Iwami-style fermentation then? That suddenly sounds like secret science club magic!
Hop BroIt is a method developed by Iwami Bakushu in Shimane, using a freezer stocker and plastic bags for fermentation. In plain words, it is a small-brewery friendly method.
MugiOhhh, that suddenly feels less scary! And 330ml for 750 yen at 5% ABV sounds like an easy first grab!
Hop BroThe beer is supposed to have gentle carbonation and a soft drinking feel, so it should work for easy sipping. Style-wise, think easygoing ale character.
MugiAnd you can buy it at the brewery on weekends from 11 to 4, plus a local 7-Eleven and restaurants? That is basically my excuse to visit Memuro.
Hop BroThe brewery being in a renovated former shop right by JR Memuro Station is a great detail too. This feels like a taste worth traveling for.
MugiI am way too weak for beer with a town story behind it. I want to schedule a toast in Memuro right now, and you are buying the first round!
Memuro Machinaka Oentai, an NPO made up of local merchants and farmers in Memuro Town, Hokkaido, will release its craft beer, ALLE MEMURO, on August 22. The project began in June 2021 and finally came together after six years of development. Brewery manager Hiroaki Takahashi said he hopes it will become a new local specialty.
Memuro Beer Brewery is a small brewery operated in a renovated former electronics shop near JR Memuro Station. Its roots in Memuro Town, a major agricultural area in Hokkaido, are part of what gives the beer its local character.
The name ALLE MEMURO combines ALL, ALE, and YELL, then adds MEMURO to highlight the brewery’s location. The beer is made with malt and hops, plus carrageenan as a secondary ingredient. It has 5% ABV, comes in 330 ml bottles, and is priced at 750 yen. The brewery describes it as having soft carbonation and a gentle drinking profile.
Production also uses the Ishiwari-style method developed by Iwami Beer, which ferments beer in a freezer and plastic bag setup. The brewery aims to produce 6,000 liters, or about 18,000 bottles, per year. Sales will be limited to the brewery on Saturdays and Sundays from 11:00 to 16:00, with availability also at a local 7-Eleven store and select restaurants in town. It is a locally driven beer worth watching as a new Memuro staple.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroToday's headline is the ALLE MEMURO launch! Memuro Bakushu Brewery is releasing an ale on August 22 packed with support from the whole town of Memuro.
MugiWhat! A six-year beer project? That is longer than some relationships!
Hop BroExactly. The Memuro Machinaka Support Team started the plan in June 2021, and locals helped shape it all the way through. Total community-built beer energy.
MugiAnd the name too! The meaning of ALLE MEMURO sounds like some anime finishing move.
Hop BroIt is a mashup of ALL, ALE, YELL, plus MEMURO. Basically it is a name with everything packed into it.
MugiWait, what is Iwami-style fermentation then? That suddenly sounds like secret science club magic!
Hop BroIt is a method developed by Iwami Bakushu in Shimane, using a freezer stocker and plastic bags for fermentation. In plain words, it is a small-brewery friendly method.
MugiOhhh, that suddenly feels less scary! And 330ml for 750 yen at 5% ABV sounds like an easy first grab!
Hop BroThe beer is supposed to have gentle carbonation and a soft drinking feel, so it should work for easy sipping. Style-wise, think easygoing ale character.
MugiAnd you can buy it at the brewery on weekends from 11 to 4, plus a local 7-Eleven and restaurants? That is basically my excuse to visit Memuro.
Hop BroThe brewery being in a renovated former shop right by JR Memuro Station is a great detail too. This feels like a taste worth traveling for.
MugiI am way too weak for beer with a town story behind it. I want to schedule a toast in Memuro right now, and you are buying the first round!
