Minokamo Beer announced on Instagram that it plans to set up booths at events related to Gujo Odori. The locations are three venues: May 16 at Gifu City’s Gifu Media Cosmos, May 23 at Kasugai City’s Katsukawa Station front, and June 6 at Kyoto City Hall in Kyoto City. The post says, "We will set up booths at all of the Gujo Odori events held over these three days."

The beers listed for sale are `Gold and Silver`, `Fire Krush IPA`, and `Summer Mandarin Sour Ale`. The lineup is designed to be enjoyed alongside the excitement of the dancing at the Gujo Odori venues.

Minokamo Beer is a craft beer brand based in Minokamo City, Gifu Prefecture. The general incorporated association 8knot is making beer in the old post-town of Ota-juku, and continues to promote the region through its work. This booth announcement is also drawing attention as an effort to brighten the event atmosphere through beer in step with local cultural events in Gifu.

Gujo Odori is known as one of Gifu’s signature summer traditions, but this time it will be held across venues in Gifu City, Kasugai City, and Kyoto City. For Minokamo Beer as well, it looks like a chance to express the brand’s character while staying close to local events.