A limited beer for the Northern Alps


Matsumoto Brewery has unveiled its 2026 collaborative beer project for the Yari-Hotaka area of the Northern Alps. The beer, sold as “Yariho Craft Beer,” is available only at mountain huts in this alpine region, making it a limited offering tied closely to the climbing experience.

The beer is a Vienna Lager inspired by the sunset that turns the ridgelines red. According to the brewery, it combines a roasted, amber malt character with a clean finish, reflecting the color of the evening sky and the clear air seen from the summits.

Three versions will be sold:

- Ver. Yari-Hotaka: Daione Hut, Hutte Nishidake, Daitenso, Jonen Hut, Yokoo Sanso, Yaridaira Hut, Chogatake Hutte
- Ver. Yari: Yarigatake Sanso, Yarisawa Lodge, Minamidake Hut, Sessei Hutte, Hutte Otake
- Ver. Hotaka: Nishihotaka Sanso, Hotakadake Sanso, Kitahotaka Hut, Karasawa Hut, Karasawa Hutte, Yake-dake Hut

Sales begin sequentially from July 2026, depending on each facility, and the price is 1,200 yen including tax. Based in Matsumoto City, Nagano, Matsumoto Brewery has developed projects that connect local identity with beer. This release is notable for making the mountain huts themselves part of the drinking experience, not just the setting.