Baeren Brewery to Sell May "On Bear" Set at Its Main Store and on Rakuten
Baeren Brewery in Shizukuishi, Iwate Prefecture, is selling the "On Bear May Set" at its main store and on Rakuten Ichiba ahead of its May YouTube Live "Baeren On Bear." Centered on the seasonal Maibock, the lineup is designed with the best drinking occasions for the season in mind.
Hop BroBaeren Brewery's On Bear May Set is pretty bold. The brewery in Shizukuishi, Iwate Prefecture, has rolled it out for May through its main store and Rakuten.
MugiWait, it's being sold at the main store and Rakuten? And it's a May set, so it has that seasonal feel that makes it exciting!
Hop BroThe star of the lineup is Maibock, a seasonal beer whose name means May in German. Long maturation brings out the malt sweetness, and at 7% alcohol it has a solid, satisfying body.
MugiMaibock? That suddenly sounds intense! 7% alcohol seems like something you really have to sip slowly, right?
Hop BroExactly. It's a type of lager, and the key is its deep flavor from long maturation. It's just the kind of beer you want to enjoy at a relaxed pace as spring turns into early summer.
MugiOh, I see! And the SanTetsu Premium Set isn't just beer, either! I really like that it can be enjoyed together with food!
Hop BroThat's the interesting part: it's paired with SanTetsu Premium Lager and canned Miyako trout salmon. Since it was made with pairing in mind, it's easy to put straight on the table.
MugiWhat, they even thought about the compatibility between beer and canned food? The snack game is already doing too much!
Hop BroAnd it also includes Tsunagu Beer 2026 and the classic Alt, so it's a set that lets you compare different flavors. The fact that it's made with 100% domestic ingredients also shows Baeren's seriousness.
MugiWow, if there's also a live stream on May 9, it makes me want to open it while watching! If it arrives during the latter half of the holiday, that would be perfect, right?
Hop BroExactly. It's perfect for people who want it in time for the live stream. Seasonal campaigns like this are great because they suggest not just a beer, but a way to enjoy the moment.
MugiYeah, I love how it feels like the whole way of drinking is fun. I want to savor Maibock slowly, switch my mood with Alt, and start toasting right now!
Hop BroThen let's have a drink today while imagining Baeren's May set. Start with Maibock, and by the end you'll be making that face that says, 'I can do one more can.'
Baeren Brewery (Shizukuishi, Iwate Prefecture) is currently selling its "On Bear May Set" for May at its main store and on Rakuten Ichiba. In a post, the brewery introduced the set contents to coincide with the YouTube Live "Baeren On Bear," scheduled for Saturday, May 9.
Set Highlights
This month's centerpiece is "Maibock," a seasonal lager whose name means "May" in German. It is said to feature the sweetness of malt brought out through long maturation, along with the substantial drinking satisfaction of its 7% alcohol content. It is a bottle meant to be savored slowly as the season shifts from spring to early summer.
Also included is the "SanTetsu Premium Set," said to have been developed with pairing in mind. This combines "SanTetsu Premium Lager" and "SanTetsu Premium Canned Food (Miyako Trout Salmon)," making it easy to suggest as something to enjoy with a meal. The set also includes "Tsunagu Beer 2026," made with 100% domestic ingredients, and the standard "Alt," creating a lineup that lets you compare multiple flavors as you enjoy them.
Sales and Shipping
According to the post, shipping for orders is scheduled to begin sequentially. The announcement is aimed at people who want to enjoy the set during the latter half of the holiday period or in time for the May 9 live stream.
Baeren Brewery is known as a brewery that continues to develop regionally rooted products and seasonal campaigns. This set is notable not just as a simple assortment, but for proposing a way to enjoy beer together with food, and even alongside a live stream.
- Baeren Web Shop Main Store: https://baeren.jp/pages/onbear
- Baeren Rakuten Ichiba Store: https://item.rakuten.co.jp/baeren/onbear/
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroBaeren Brewery's On Bear May Set is pretty bold. The brewery in Shizukuishi, Iwate Prefecture, has rolled it out for May through its main store and Rakuten.
MugiWait, it's being sold at the main store and Rakuten? And it's a May set, so it has that seasonal feel that makes it exciting!
Hop BroThe star of the lineup is Maibock, a seasonal beer whose name means May in German. Long maturation brings out the malt sweetness, and at 7% alcohol it has a solid, satisfying body.
MugiMaibock? That suddenly sounds intense! 7% alcohol seems like something you really have to sip slowly, right?
Hop BroExactly. It's a type of lager, and the key is its deep flavor from long maturation. It's just the kind of beer you want to enjoy at a relaxed pace as spring turns into early summer.
MugiOh, I see! And the SanTetsu Premium Set isn't just beer, either! I really like that it can be enjoyed together with food!
Hop BroThat's the interesting part: it's paired with SanTetsu Premium Lager and canned Miyako trout salmon. Since it was made with pairing in mind, it's easy to put straight on the table.
MugiWhat, they even thought about the compatibility between beer and canned food? The snack game is already doing too much!
Hop BroAnd it also includes Tsunagu Beer 2026 and the classic Alt, so it's a set that lets you compare different flavors. The fact that it's made with 100% domestic ingredients also shows Baeren's seriousness.
MugiWow, if there's also a live stream on May 9, it makes me want to open it while watching! If it arrives during the latter half of the holiday, that would be perfect, right?
Hop BroExactly. It's perfect for people who want it in time for the live stream. Seasonal campaigns like this are great because they suggest not just a beer, but a way to enjoy the moment.
MugiYeah, I love how it feels like the whole way of drinking is fun. I want to savor Maibock slowly, switch my mood with Alt, and start toasting right now!
Hop BroThen let's have a drink today while imagining Baeren's May set. Start with Maibock, and by the end you'll be making that face that says, 'I can do one more can.'
