Vi Again Brewing Introduces "FUJIYAMA TAKIBEEEER," a Collaboration with the Former Salaryman Saito Couple
Vi Again Brewing in Gotemba City, Shizuoka Prefecture, has launched a collaboration beer called "FUJIYAMA TAKIBEEEER" with the former salaryman Saito couple. Designed for slow drinking while gazing at Mount Fuji and a campfire, it is characterized by malt richness and hop aroma.
Hop BroToday, I'm excited about FUJIYAMA TAKIBEEEER, the Saito couple collaboration released by Vi Again Brewing in Gotemba City, Shizuoka Prefecture. Just imagining drinking it at the foot of Mount Fuji while watching a campfire is enough.
MugiWhoa, the title alone is intense! A drink while gazing at the campfire is basically a camping victory, right?
Hop BroExactly. And this brewery is directly connected to the campground
MugiBrew the atmosphere of the place itself? What even is that! Wait, does the air get into the beer too? Is it not just the natural water?
Hop BroThe air doesn't go in, but it means the drinking scene is designed into it too. The style is more like an outdoor-oriented design for leisurely drinking, with a strong malt richness and hop aroma.
MugiOhh! Malt is that sweet, toasty flavor, right? I thought hops were only bitter, but the aroma becomes a star too!
Hop BroThat's the point. Malt provides the backbone of the malt, and hops add citrusy and grassy notes that won't get lost even in campfire-like smoky air. This one is really about balancing richness and aroma.
MugiThe Saito couple who quit their jobs are the husband-and-wife duo that shares camping and slow living, right? Then this beer is nice because you can drink it as an extension of everyday life.
Hop BroExactly. Gotemba's local character also plays into it, and there's a clear premise of drinking it while looking at Mount Fuji and a campfire. That's why the sense of place and outdoor feeling overlap so naturally.
MugiJust hearing about it makes my throat react... Tonight I can't go camping, but at least I want to imagine and drink a beer that makes me want to raise a glass once more!
Vi Again Brewing, based at the foot of Mount Fuji in Gotemba City, Shizuoka Prefecture, is introducing its collaboration beer "FUJIYAMA TAKIBEEEER" made with the YouTuber couple the former salaryman Saitos. Brewed to evoke the scene of relaxing with a drink while enjoying camping and looking out at Mount Fuji and a campfire, the beer is marked by a rich malt body and aromatic hops.
The brewery makes use of its environment, directly connected to the campground <Vi Again Village>, and brews with natural Mount Fuji water under the theme of "a beer that makes you want to raise a glass again." Its stance of offering beer that can be enjoyed together with the atmosphere of the place is a good fit with this collaboration. How it expresses the satisfying drinkability of craft beer while staying close to an outdoor context is the key point of this product.
The Saito couple, who quit their jobs to become creators, are known for sharing camping and slow-living content. This collaboration is a project that captures fire-pit time as an extension of everyday life through beer, making it easy to reach both camping fans and craft beer lovers. Including the character of Gotemba, it is a bottle that skillfully layers regional identity with an outdoor sensibility.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroToday, I'm excited about FUJIYAMA TAKIBEEEER, the Saito couple collaboration released by Vi Again Brewing in Gotemba City, Shizuoka Prefecture. Just imagining drinking it at the foot of Mount Fuji while watching a campfire is enough.
MugiWhoa, the title alone is intense! A drink while gazing at the campfire is basically a camping victory, right?
Hop BroExactly. And this brewery is directly connected to the campground
MugiBrew the atmosphere of the place itself? What even is that! Wait, does the air get into the beer too? Is it not just the natural water?
Hop BroThe air doesn't go in, but it means the drinking scene is designed into it too. The style is more like an outdoor-oriented design for leisurely drinking, with a strong malt richness and hop aroma.
MugiOhh! Malt is that sweet, toasty flavor, right? I thought hops were only bitter, but the aroma becomes a star too!
Hop BroThat's the point. Malt provides the backbone of the malt, and hops add citrusy and grassy notes that won't get lost even in campfire-like smoky air. This one is really about balancing richness and aroma.
MugiThe Saito couple who quit their jobs are the husband-and-wife duo that shares camping and slow living, right? Then this beer is nice because you can drink it as an extension of everyday life.
Hop BroExactly. Gotemba's local character also plays into it, and there's a clear premise of drinking it while looking at Mount Fuji and a campfire. That's why the sense of place and outdoor feeling overlap so naturally.
MugiJust hearing about it makes my throat react... Tonight I can't go camping, but at least I want to imagine and drink a beer that makes me want to raise a glass once more!
