Bibibi., a craft beer pub in Daikanyama, Tokyo, has introduced Chiba-based Matsuri Brewing as part of its ongoing Instagram series highlighting breweries currently on tap. The concept fits Bibibi.’s usual approach: serving beer together with the story behind the brewer and the place.

Matsuri Brewing opened in June 2021 with the theme “creating festive days through mikoshi and beer making.” Its name comes from the local Mikoshi culture around the Gyotoku area, and the brewery’s identity is closely tied to that regional background. The project was launched by owner and creative director Genichi Ito, who wanted to help bring new energy to the old Edogawa area.

The beers named in the article are Matsusaka Saison, Shukusai IPA, and Banzai Red Ale. Even the names suggest a celebratory, good-humored brewery lineup. The article also notes that Matsuri Brewing has run collaboration projects that turned strawberry harvesting and brewing into an event, showing that the brewery values the experience around beer as much as the beer itself.

Bibibi. is a homey standing bar where even solo visitors can stop in easily. For drinkers who want to enjoy Japanese craft beer with context, not just flavor, it is a fitting place to visit in Daikanyama.