There’s a brewery called FUKUHAKU BREWERY in Miyawaka City, Fukuoka, and its origin story is incredibly interesting.
Mugi
Miyawaka City? I don’t really associate it with craft beer...
Hop Bro
Here’s the twist: the founder, Hiroshi Sekinoue, is the president of a roof tile company called Fukuha Tile Industry. He built the brewery right on the company premises.
Mugi
A roof tile company president making beer!? What is that!
Hop Bro
He has long loved craft beer, and with support from a craft beer expert from the United States, he launched the brewery. The brand name is the "PROUST" series, inspired by the Proust effect, the phenomenon where a scent brings back memories.
Mugi
Wow! The idea of memories returning through aroma is wonderful. What kinds of beers do they make?
Hop Bro
They offer three varieties: "PROUST Saison" has a refreshing citrusy tartness, "PROUST NEIPA" is mellow with a vibrant tropical-fruit character, and "PROUST West Coast IPA" is dry and crisp, finished with five kinds of hops. The most popular one is the NEIPA.
Mugi
I want to taste them side by side! What’s the brewery atmosphere like?
Hop Bro
You can see the brewing tanks from the taproom windows. Look outside and you’ll see the Inunaki River flowing, with Mt. Rokkogatake rising beyond the fields. They brew with Miyawaka water and American hops, and the name "Proust" reflects their desire to make beer rich in aroma.
Mugi
A roof tile company president making beer while looking out at a river and mountains... The story is too wonderful. I want to go there!
Signature beers:PROUST SaisonPROUST NEIPAPROUST West Coast IPA