DD4D Brewing

What kind of brewery is DD4D Brewing?

hop excitedHop Bro

Right in the middle of Matsuyama's downtown district, there’s a place where a brewery is inside an apparel shop. It’s called DD4D BREWING.

mugi surprisedMugi

What, a brewery inside a clothing store!? That’s so interesting!

hop normalHop Bro

DD4D originally started as an apparel brand in 1998. In 2019, they renovated about half of their roughly 99-square-meter store into a brewery, creating a space where clothes and craft beer coexist.

mugi confusedMugi

That’s fascinating... but why did people in apparel suddenly start brewing beer?

hop proudHop Bro

A big reason was head brewer Keita Yamanouchi. He discovered homebrewing while studying in Canada and became deeply passionate about beer. Later, he was chosen as the first head brewer at Y.Y.G. BREWERY in Shinjuku, Tokyo. Back then, making someone in their 20s the head brewer was a big topic.

mugi surprisedMugi

A head brewer in his 20s! So why did he end up in Matsuyama?

hop normalHop Bro

He returned to his hometown of Matsuyama after his father became ill. His father ran DD4D's apparel business, and Keita launched his own brewery inside that store. In a sense, he built his brewing career on top of his family's roots.

mugi movedMugi

Going back home and challenging the world with beer from your father's shop... that's really moving.

hop excitedHop Bro

In fact, at the International Beer Cup, one of the world's five major beer competitions, they won gold for three consecutive years starting in 2019. In particular, the "Kobumikan Sour Ale" was named the best in the fruit sour ale category worldwide. Among brewers, Yamanouchi has a reputation as the guy for sour ales.

mugi surprisedMugi

World No. 1!? I want to try that sour ale...! What other beers do they make?

hop happyHop Bro

They've created more than 200 beers in total, including the Iyokan-infused sour ale "DAILYDOSE," the bold jalapeño-packed "Don Jalapeño," and the oatmeal stout "Newsboy Cap." New releases come out almost every week. Their skill in freely combining Ehime citrus, Hakata salt, sansho pepper, and more is truly impressive. The team even includes an American brewer, making it a richly international brewing crew.

mugi excitedMugi

More than 200 varieties! That means there’s something different every time you go, right? If I go to Matsuyama, I absolutely want to stop by!

Signature beers: Kobumikan Sour AleDAILYDOSEDon JalapeñoNewsboy Cap
DD4D BREWING to Exhibit at Keyaki Hiroba Spring Beer Festival 2026
BreweryDD4D Brewing Event

DD4D BREWING to Exhibit at Keyaki Hiroba Spring Beer Festival 2026

Ehime Matsuyama
DD4D BREWING Releases "My Secret Lemon Trees 3," a Remake of a Popular Beer
BreweryDD4D Brewing New Release

DD4D BREWING Releases "My Secret Lemon Trees 3," a Remake of a Popular Beer

Ehime Matsuyama
DD4D BREWING Releases Lemon-Scented Citrus Hazy DIPA "My Secret Lemon Trees 3"
BreweryDD4D Brewing New Release

DD4D BREWING Releases Lemon-Scented Citrus Hazy DIPA "My Secret Lemon Trees 3"

Ehime Matsuyama
DD4D BREWING to Launch 20 Taps at CBM Tamachi, Tap Takeover on April 18
BreweryDD4D Brewing Info

DD4D BREWING to Launch 20 Taps at CBM Tamachi, Tap Takeover on April 18

Ehime Matsuyama
DD4D Teams Up with Hakata no Shio for a Third Collaboration, Sets Release for Sansho-Fragrant Lager “Salz”
BreweryDD4D Brewing Collab

DD4D Teams Up with Hakata no Shio for a Third Collaboration, Sets Release for Sansho-Fragrant Lager “Salz”

Ehime Matsuyama
DD4D BREWING Announces New "Salz," a Light Lager with Sansho and Salt, Going on Sale March 28
BreweryDD4D Brewing Collab

DD4D BREWING Announces New "Salz," a Light Lager with Sansho and Salt, Going on Sale March 28

Ehime Matsuyama
DD4D BREWING to Hold a TAP TAKE OVER in Tamachi on April 18
BreweryDD4D Brewing Info

DD4D BREWING to Hold a TAP TAKE OVER in Tamachi on April 18

Ehime Matsuyama
DD4D Brewing Produces Limited Can for the 3rd Anniversary of Okayoshi Shoten, Rolled Out with an Original Commissioned Design
BreweryDD4D Brewing Collab

DD4D Brewing Produces Limited Can for the 3rd Anniversary of Okayoshi Shoten, Rolled Out with an Original Commissioned Design

Ehime Matsuyama
DD4D BREWING to Set Up at Nagoya's "3739,19?(Minamiku, Iku?)" and Hold an After-Party
BreweryDD4D Brewing Event

DD4D BREWING to Set Up at Nagoya's "3739,19?(Minamiku, Iku?)" and Hold an After-Party

Ehime Matsuyama
DD4D Teams Up with the Film 'MagaMaga Onna' to Release Sour IPA 'MAG MAG'
BreweryDD4D Brewing Collab

DD4D Teams Up with the Film 'MagaMaga Onna' to Release Sour IPA 'MAG MAG'

Ehime Matsuyama
DD4D BREWING Launches New British-Style Stout “Newsboy Cap”
BreweryDD4D Brewing New Release

DD4D BREWING Launches New British-Style Stout “Newsboy Cap”

Ehime Matsuyama
DD4D BREWING Releases British-Style Oatmeal Stout "Newsboy Cap"
BreweryDD4D Brewing New Release

DD4D BREWING Releases British-Style Oatmeal Stout "Newsboy Cap"

Ehime Matsuyama
DD4D x AGARIHAMA Releases Fruit Sour Ale Showcasing Okinawan Ingredients
BreweryDD4D Brewing Collab

DD4D x AGARIHAMA Releases Fruit Sour Ale Showcasing Okinawan Ingredients

Ehime Matsuyama
Ehime DD4D Releases "Marmalade Man," a Hazy IPA with 4 Types of Citrus Peel
BreweryDD4D Brewing New Release

Ehime DD4D Releases "Marmalade Man," a Hazy IPA with 4 Types of Citrus Peel

Ehime Matsuyama

Matsuyama craft beer spots in