In Mitoyo City, Kagawa, there's a brewery called "Minna de Brewery," and it's the city's first craft beer specialty shop.
Mugi
Minna de Brewery? What a strange name! Why "minna de"?
Hop Bro
It was named by founder Koiki Miura. He was born in Tokyo and worked as a salaried employee for 27 years, but when he visited Mitoyo City for training in "half-farmer, half-X," he decided, "I want to make this my hometown" and moved there. He says he chose "minna de" to express his gratitude to the local businesses that invested in and supported him.
Mugi
A brewer who switched careers after 27 years as a company employee!? That's a bold move!
Hop Bro
It's in a building renovated from an old house that's about 100 years old in Nio Town. With large glass surfaces, it's a bright space, and the counter has power outlets, so it can also be used as a coworking space.
Mugi
An old-house brewery for remote work! That makes me want to go there.
Hop Bro
The first brew, "Mitoyo Pale Mail," is an English pale ale, an easy-to-drink style with a strong malt sweetness. It firmly nails the classic pale ale profile.
Mugi
Choosing a classic style for the first release says something about the brewer's sincerity. Anything else?
Hop Bro
There's a stout called "Nio de Scout," a dry, crisp black beer. The name comes from the fact that Miura brewed it on his birthday. They also release limited-edition beers made with seasonal local fruit.
Mugi
A beer brewed on your own birthday becoming a regular release is romantic!
Hop Bro
The food is carefully considered too, and they sometimes serve handmade meat pies, Australia's soul food. Miura wants craft beer to be a communication tool that connects people, and they're creating a new place to belong in the town.
Mugi
An old house, black beer, and meat pie - that's definitely a delicious combination! If I go to Mitoyo, I have to stop by!