Five Vision Brewery

Five Vision Brewery, as the name suggests, was founded by five people, and all five of them are liquor store owners in Toyohashi and Tahara.

Exactly. With younger generations drifting away from alcohol and big companies competing on low prices, local liquor retailers were getting tougher and tougher. The members of the local retail liquor association came together thinking, 'We can't just keep selling anymore, we have to make it ourselves,' and incorporated the business in 2022.

And the brand name is "DAMONDE." It's brilliant, because it's a double meaning that plays on the Mikawa dialect "damonde" meaning "that's why" and the French "DA MONDE," meaning "of the world."

DAMONDE Natsumikan is a fruit beer made with summer mandarin oranges from Tahara and rice koji from domestically grown rice, with 4.0% ABV. Its bitterness is gentle, and it features the refreshing aroma of summer mandarin and the delicate umami of rice koji. It pours a beautiful blond color. They also make a series using local fruit, including Kyoho weizen, yuzu fruit ale, and strawberry weizen.

The label design was selected from submissions by students at Toyohashi University of Technology. They even involved the local university. You can buy it at local liquor stores and at Michi-no-Eki Toyohashi, so they really have a full local production and consumption cycle going.