DO BREWING in Ueda City has beer names that are seriously interesting. 'Bitches Brew' shares its name with a famous Miles Davis album, and 'PURPLE HAZE' has the same name as a Jimi Hendrix classic.
Mugi
A lineup full of music legends for beer names!?
Hop Bro
'SP1200' is even the model name of a legendary sampler from the early days of hip-hop. It's rare to find a brewery whose beer names alone reveal such deep love for music.
Mugi
What is that! Naming a beer after an equipment model is pretty bold! What kind of person is brewing it?
Hop Bro
He originally ran a beer bar called 'MUCCH' in Ueda City starting in 2018, then got a brewing license in 2022 and started brewing himself. Years of pouring all kinds of craft beer at the beer bar probably carry over into his own brewing.
Mugi
From beer bar to brewer. So he turned his passion into making it himself. That's cool.
Hop Bro
When you drink 'PURPLE HAZE,' it has a spicy character that feels a bit like natural wine, while the base is clean and dry. Even people who love wine can get into it, even though it's beer.
Mugi
A beer that tastes like natural wine!? That's incredibly intriguing!
Hop Bro
Their saison called 'SUMMER MADNESS' is also popular. It opens with yeast-driven spiciness and a bubblegum-like sweetness, then finishes dry with notes of white grape and grass. It sells out quickly every time it comes in.
Mugi
A saison with bubblegum sweetness? And the name SUMMER MADNESS sounds musical too. I want to drink it directly at MUCCH!
Hop Bro
MUCCH is open from evening until late night, and they also serve food, so it's a great place to drop by for a night out in Ueda. They always have experimental beers on tap, so it's a brewery where you find something new every time you go.