Shinjuku Beer Kobo

Shinjuku Beer Kobo is a brewpub on the basement 2nd floor of the Shinjuku Nomura Building in Nishi-Shinjuku, but the story behind the company that runs it, Beer Project, is also really interesting.

Exactly, that is the key point. Founder Nonomura Natsuaki used to work for an advertising agency, but in 2010 he quit his job and opened the first Beer Kobo in Koenji with his wife. From there it expanded to Ogikubo, Nakano, Asakusa, and Soshigaya-Okura, and Shinjuku is the eighth location.

That's right. And the concept of Beer Kobo is 'the neighborhood beer shop.' Each location has its own brewing equipment, and they serve beer brewed right there on the spot. So the beer at the Shinjuku location can only be drunk at the Shinjuku location, with freshness that's zero days from the brewery.

The Shinjuku location is a 4-minute walk from Nishi-Shinjuku Station, so it's perfectly placed for office workers to drop by after work. The interior has a cafe-like atmosphere, and you can drink while looking at the brewing tanks. Pilsner, pale ale, and IPA are always on the lineup, and you can also enjoy pairings with creative French cuisine.

They even offer all-you-can-drink beer. All-you-can-drink craft beer is rare, right? Each shop has its own brewmaster, and every location has a different character, so it is fun to compare it with the Koenji or Nakano branches.