Birrificio Hayama. Even the name sounds Italian, and birrificio means brewery. It’s a craft beer from Hayama with an Italian mindset.
Mugi
An Italian-style brewery in Hayama!? That sounds way too stylish.
Hop Bro
It’s run by Buona Fenice Co., Ltd., whose representative, Taro Takada, also handles restaurant operations and food-service consulting. The brewery’s biggest feature is that a wine sommelier and a beer maker work together to design the beers with food pairing in mind.
Mugi
Wait, a sommelier is involved in making beer!? That’s pretty unusual in the beer world, right?
Hop Bro
Very unusual. They’ve designed a wide range of flavors so the beers can pair with all kinds of cuisine, from Italian and French to Japanese. The idea is not to make the beer the star like wine, but to make it enhance the food.
Mugi
I see... I don’t think I’ve really thought about beer pairings before.
Hop Bro
And all of them are bottle-conditioned, too. Because fermentation continues in the bottle, the flavor changes if you let them age after buying. You can enjoy how beer evolves over time, just like maturing wine in a cellar.
Mugi
What!? Aging beer? I’ve never heard of that before!
Hop Bro
In Isshiki, Hayama, there’s also Il Rifugio Hayama, a fully reservation-only Italian restaurant. Chef Akira Watanabe runs it, and he even has affiliated restaurants in Sardinia, so he’s the real thing. It shares the same address as this brewery.
Mugi
A fully reservation-only Italian restaurant in Hayama, paired with specially designed craft beer... that sounds like the ultimate reward dinner!
Hop Bro
You can also buy it from the online shop, so trying it at home with your favorite dishes is a great option. I think this kind of craft beer, which you can enjoy in a wine-like way, is really interesting as an entry point.
Mugi
It feels like it could change how I think about beer...! I’d want to buy several bottles and drink them at different times to follow how the aging changes the flavor!