Overview


Yoho Brewing, headquartered in Saku, Nagano, has started 'Yonayona Megurishu,' a stamp rally that takes participants through experience spots across six regions in Japan. To join, customers buy a dedicated ledger from the company's online store, Yonayona no Sato, and collect seal stickers by purchasing products, attending events, visiting facilities, or even speaking with staff at participating spots.

How it works


The collection period runs from July 15 to October 31, 2026. Participants earn titles based on the number of regions visited and seals collected, starting with 'Kado-deshu' for one region and reaching 'Manganshinuchi' for a full sweep of all six regions. In early November, participants submit photos of their ledger and receipts through a dedicated form for verification.

Rewards and background


All participants receive a 'Yonayona Megurishu' amulet and a 500-yen coupon for use at Yonayona no Sato. Those who reach higher ranks such as 'Shokokutsu' and 'Manganshinuchi' can also receive a limited T-shirt, while the top rank comes with an extra special prize. Founded in Karuizawa in 1997, Yoho Brewing has long been known for expanding the appeal of craft beer beyond the glass, and this campaign adds a travel-like layer to that experience.