Yorocco Beer Launches 'Lager du Soleil' With STACKS Book Store
Yorocco Beer, based in Kamakura, Kanagawa, has begun shipping 'Lager du Soleil,' a collaboration with STACKS BOOK STORE. The release pairs three distinct artist-designed labels with an Alsace-hop-driven lager built around herbal and floral notes.
Hop BroToday’s topic is that Yorocco Beer Iwase Brewery in Kamakura has started shipping its collab brew Lager du Soleil with STACKS BOOK STORE.
MugiWait, a bookstore and a beer together!? STACKS BOOK STORE already sounds cooler than I’ll ever be!
Hop BroAnd the concept is a summer-ready ‘sun lager,’ which is why it lands so well as a collaboration lager you can crush casually.
MugiOoh, but what even is a sun lager? The name alone feels like I need sunglasses.
Hop BroThat’s the fun part. They used three hops from France’s Alsace region to build a bright, refreshing aroma, so Alsace-grown hops are really the star here.
MugiHold on, herbal and floral sounds less like beer and more like a fancy skincare aisle. What does that actually taste like?
Hop BroPut simply, herbal means fresh and green, floral means softly bloomy on the nose. So it stays easy-drinking but still works with food, basically a summer table beer.
MugiOhh, and I heard there are three label versions too! Three different artists on one beer can is dangerously collectible behavior.
Hop BroExactly. Quentin Chambry, SORUTO, and SASU each took it somewhere different, and Yorocco frames that as ART on the Table instead of just packaging.
MugiThat is a trap, because now I can’t throw the can away. And at the release party, KAMI showed up and they even shared the backstory, right?
Hop BroRight. SORUTO couldn’t make it, but they still shared the creative stories at the event, so this ends up being a beer you experience as a whole instead of just drinking.
MugiYeah, that settles it, I want this immediately. I want to sip it, stare at the label, and have a beer in Kamakura as soon as possible!
Yorocco Beer, based in Kamakura, Kanagawa, shared photos and details from the release party for its collaboration with STACKS BOOK STORE, 'Lager du Soleil.' In the post, Osaka-based SORUTO could not attend, but Quentin Chambry, SASU, and KAMI visited the event and spent time talking about the project’s background while tasting the finished beer.
The beer is framed as a summer lager, with three labels that each carry a different visual tone. Chambry’s label shows a sun with a playful but slightly shadowed character; SORUTO’s work uses abstract movement and texture inspired by hops and the sun; and SASU’s design features a symmetrical apple mandala. The brewery says the project fits its ART on the Table concept, where labels and cans can be enjoyed as objects of art, not just containers.
On the flavor side, Yorocco Beer says it uses three Alsace hops from France to give the lager clear herbal and floral notes. The brewery describes it as easy to drink and suitable for meals. Shipping started in the post, and STACKS has also begun selling T-shirts tied to the project, with a sales event in Kamakura planned soon.
The collaboration reflects Yorocco Beer’s approach in Kamakura: treating beer as both a beverage and a medium for expression. 'Lager du Soleil' is built to be enjoyed with the fading summer, but also to leave a visual trace after the can is empty.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroToday’s topic is that Yorocco Beer Iwase Brewery in Kamakura has started shipping its collab brew Lager du Soleil with STACKS BOOK STORE.
MugiWait, a bookstore and a beer together!? STACKS BOOK STORE already sounds cooler than I’ll ever be!
Hop BroAnd the concept is a summer-ready ‘sun lager,’ which is why it lands so well as a collaboration lager you can crush casually.
MugiOoh, but what even is a sun lager? The name alone feels like I need sunglasses.
Hop BroThat’s the fun part. They used three hops from France’s Alsace region to build a bright, refreshing aroma, so Alsace-grown hops are really the star here.
MugiHold on, herbal and floral sounds less like beer and more like a fancy skincare aisle. What does that actually taste like?
Hop BroPut simply, herbal means fresh and green, floral means softly bloomy on the nose. So it stays easy-drinking but still works with food, basically a summer table beer.
MugiOhh, and I heard there are three label versions too! Three different artists on one beer can is dangerously collectible behavior.
Hop BroExactly. Quentin Chambry, SORUTO, and SASU each took it somewhere different, and Yorocco frames that as ART on the Table instead of just packaging.
MugiThat is a trap, because now I can’t throw the can away. And at the release party, KAMI showed up and they even shared the backstory, right?
Hop BroRight. SORUTO couldn’t make it, but they still shared the creative stories at the event, so this ends up being a beer you experience as a whole instead of just drinking.
MugiYeah, that settles it, I want this immediately. I want to sip it, stare at the label, and have a beer in Kamakura as soon as possible!
