Gratitude for Supporters and a Deadline Two Days Away

Rikka, a craft beer brand based in Sapporo's Nishi Ward, Hokkaido, has shared a message as its crowdfunding campaign enters its final stretch. The title of the Instagram post is "". In the post, the brand first expresses gratitude for the support, encouragement, shares, and messages it has received so far.

On its official website, Rikka explains the meaning behind its brand name, derived from the snow crystal "rikka," and highlights its desire to broaden connections between people and communities through craft beer. The post once again makes clear that the brand has grown not simply as a beverage maker, but as one rooted in the land and in agriculture.

Beer and Coffee Born from the Soil of Urahoro

At the center of the post is barley grown in the soil of Urahoro, Hokkaido. Rikka explains that it wants to share not only the barley itself, but also the no-till organic farming behind it and the time farmers spend carefully working with the soil. Rather than chasing efficiency alone, the brand's approach to making things is grounded in the idea of agriculture as a choice that leaves soil for the future.

From that barley come terroir beer and malt coffee. The post introduces the malt coffee as a caffeine-free drink that can be enjoyed by pregnant and breastfeeding people, as well as children. At the same time, Rikka says what it truly wants to deliver is not just "peace of mind," but the value of the place itself: its air, the seasons, the smell of the soil, and the care with which people nurture it.

A Small Effort Worth Seeing Through to the End

Even with the crowdfunding deadline just around the corner, this message goes beyond a product explanation and once again puts into words why beer is being made in this place. While preserving a tactile sense that mass production rarely creates, the brand is gradually shaping the relationship between Hokkaido's agriculture and beer. Rikka's path is quietly presented as a story of the land that connects Sapporo and Urahoro.

Details about the crowdfunding campaign are available through Rikka's profile link.