A Brewery in Urayasu Shares an Event on Instagram

MATSURI BREWING in Urayasu, Chiba Prefecture, posted an event announcement on its official Instagram. The post was titled simply, beginning with “Hello!!...”, and its approachable communication, like an extension of the brewery’s day-to-day shop updates, leaves a friendly impression.

MATSURI BREWING is a microbrewery rooted in the area along the former Edogawa River. On its official website, it champions “craft beer that is somehow nostalgic and drinkable, tied to special celebratory days,” expressing an approach that weaves individuality into easy drinkability. The brand launched in June 2021, and has cultivated a craft beer culture that can be enjoyed around town from a brewpub within walking distance of Urayasu Station.

The lineup centers on the Celebration IPA series, alongside the JUICY series, as well as staples like Banzai Red Ale and Nadeshiko Brut IPA. Each reflects a brand world evoking festivals and special occasions, while emphasizing balance in the drinking experience. At the taproom, they serve draft beer as well as bottles and cans, making it a place where craft beer can be enjoyed casually.

Inside the shop, Urayasu’s living mikoshi culture and a modern interior coexist. Rather than bringing in the heat of the festival as-is, the atmosphere is arranged with color and negative space, and that sense of restraint captures the shop’s character well. This Instagram post is likely an extension of that brand identity. Rather than flashy production, it reveals a brewery open to the neighborhood, carefully conveying the rhythm of events and everyday life.

If you want to drink craft beer in Urayasu, MATSURI BREWING is a place you can’t leave out. This post was a reminder of its appeal.