MATSURI BREWING / 祭醸造, based in Urayasu, Chiba, introduced Harecha - Golden Bitter in an Instagram post. The brewery said it can be enjoyed both at the brewpub and in bottles, and described it as a clean, easy-drinking beer that combines the aroma of tea with the drinkability of beer.

The post also highlights a light body with a subtle astringency and lingering finish from the tea leaves, making it a pleasant choice in warmer weather. It is said to pair well with food, and to work both as a first beer of the day and as a beer to sip slowly with a meal. At the brewpub, a glass service would be the best way to appreciate its aroma and crisp finish.

MATSURI BREWING describes its beers as nostalgic and highly drinkable, made for Japanese celebrations. The brewery is rooted in Urayasu along the old Edogawa River, an area known for its mikoshi culture and festival traditions. That background fits Harecha well: it looks like a beer built to express the brewery’s idea of a festive, everyday-friendly Japanese craft beer.

Harecha is also listed on the brewery’s official online shop, and this post serves as a reminder of the beer’s appeal. It keeps drinkability at the center while adding tea-like character, which should be especially interesting for beer fans looking for something familiar yet a little different.