DD4D BREWING to Hold a Tap Takeover at Sekimachi Cellar

DD4D BREWING from Matsuyama, Ehime, will hold a tap takeover at Sekimachi Cellar, a liquor specialty shop in Nerima, Tokyo. Sekimachi Cellar is a store that carries not only sake, shochu, wine, and whisky, but also a wide range of craft beer, and is known as a highly event-friendly space with a standing-drink counter on the first floor and a terrace on the second floor.

DD4D BREWING was founded in 2019, and on its official website it promotes the idea of "a world where everyone can walk their own path," emphasizing its approach of creating new beer experiences through collaboration with businesses from other industries. With roots in the apparel brand world, the brewery's strengths lie not just in the beer itself, but also in the overall environment and experience it helps create.

Sekimachi Cellar also offers more than 200 kinds of craft beer at all times, rotating through limited small-batch releases, core staples, and trending styles. As a brewery from Matsuyama intersects with Tokyo's standing-drink culture, this event seems likely to highlight the appeal of draft beer and the close connection between brewer and drinker even more strongly. For Sekimachi Cellar's existing customers, it should also serve as an entry point to discovering DD4D's distinctive character.