Abashiri Beer (Abashiri, Hokkaido) promoted its spring-limited product, “Sakura DRAFT,” in an official Instagram post. In the caption, it described the beer as “a special drink for spring, brightening the heart with its pale cherry-blossom color”, emphasizing a design that evokes the arrival of spring from appearance to flavor.

According to the post, Sakura DRAFT is characterized by its subtle cherry blossom aroma and light, easy-to-drink finish. In addition to positioning it as a beer for hanami season, the brewery also highlighted how well it pairs with spring ingredients and gently seasoned dishes, whether Japanese or Western. As a highly seasonal beer, the communication clearly suggests specific drinking occasions.

In the company’s sales information released alongside the post, Sakura DRAFT is described as a spring-limited happoshu (low-malt beer), with shipping starting on January 5, 2026 and sales beginning on January 9. It is expected to be discontinued around the end of March, depending on inventory. Product specifications are 350 ml can, Alc. 5.0%. The ingredients include sugars, malt, hops, and cherry blossoms, while anthocyanin coloring and flavoring are used to create its cherry-blossom-like character.

Abashiri Beer is known as a brewery that makes use of local Abashiri resources. Its official lineup has long included products that reflect the region’s identity, such as “Ryuhyo Draft,” brewed with drift ice as part of the brewing water. Sakura DRAFT also fits into that context as a beer that delivers the season through color and aroma.

As a limited release available only for a short period in spring, craft beer fans looking for a beer for hanami or a seasonal drink for the spring table should check store availability and distribution information early.